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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

A report from Fujitsu has questioned Britain's ability to adapt and remain competitive.

Guinness seeks agency for direct and digital business

Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its...The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK. TMW currently handles the Guinness UK digital and direct business. Abbott Mead Vickers BBDO, the brand's global ...

Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian Mooney as part of a restructure of its Europe, Middle East and Africa (EMEA) marketing operations.

Wells & Young's marketing director Chris Lewis leaves for consultancy life

Chris Lewis, the marketing director of Wells & Young's Brewing Company, is leaving the brewer to set up his own marketing consultancy.

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

Twitter UK chief Tony Wang has said that British companies are setting the bar for digital campaigns.

Media360: Virgin Media marketing chief on David Tennant signing

Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for the brand, according to Nigel Gilbert, chief marketing officer.

RAC hires John Orriss to head marketing

Breakdown service RAC has appointed former News International sales director John Orriss to head its marketing team.

New look for Marketing Design Awards

The Marketing Design Awards 2012, which launch today, have been refreshed, with new categories introduced and a judging panel of key industry figures drawn from the marketing, design and branding sectors.

Danone ramps up marketing for Evian and Volvic brands

Danone Waters is running a series of campaigns for Evian and Volvic, following the appointment of Sandrine Delabrière as marketing director for its UK portfolio.

Government readies £120m media buying review in marketing shake-up

for agencies to provide creative services and delivery and execution services (including direct marketing ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.