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Toyota launches digital teaser campaign for its latest sports car

The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition ... the car. Toyota is planning to bring its UK marketing into line with its 'Always a Better Way ...

Jaguar steps up social media strategy to boost innovation

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks...Twitter campaign. It is also looking to target emerging markets such as China through its global social ... a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...

RAC hires John Orriss to head marketing

its marketing team....Orriss has been appointed to replace former sales and marketing director David Tyers, who left the company in December without a job to go to. During the interim period RAC hired former T-Mobile marketer Lysa Hardy to lead its marketing strategy. It is unclear how Hardy's position will be affected ...

Apple cements most valuable brand status as UK's giants slide

markets, it s also utilising technology the internet and social media - to very good effect. "The ...

VW 'see film differently idents 2012' by DDB UK

The films, which will be aired in cinemas continue Volkswagen s See Film Differently campaign, which promotes the brand s support of independent cinema. It was created by Matt Lee and Pete Heyes. The work was directed by Ivan Zacharias through Stink. ...

Taxi app Hailo calls in Surname & Surname for consumer drive

into the London cab app market. Ron Zeghibe, Hailo chairman, said: We know that around a third of London cabs ... is to make the market more efficient; to speedily unite passengers with trusted black cabs by streamlining ...

CREATIVE STRATEGY: Peugeot dances with the school of cool

. According to Peugeot s marketing blurb, the dancer (Marquese Scott, a.k.a. Nonstop of REMOTEKONTROL ... the marketing director couldn't bring himself to say: "Look, it s just cool, OK? People have always loved street ...

Volkswagen Polo 'stay in safe hands' by DDB UK

ones. It was written by Tom Chancellor and art directed by Luke Flynn. It was directed by Thirtytwo ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

Recession or no recession, the industry's most powerful marketers never sit still. But what...powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...

Power 100: The UK's top marketers

Marketing unveils the definitive guide to the UK's most powerful marketers....Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.