EdenCancan to link Duchamp to urban artists
28 May 2012 | by John Owens
expand the traditional market through urban artists like Plan B or Professor Green. Marc Psarolis ...
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Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
revolution under the direction of chief creative officer Christopher Bailey, who joined the company in 2001 ... go-to case study for marketers looking to co-creation to drive brand awareness and engagement through ...
Young forced to grow up faster amid economic uncertainty
25 May 2012 | by Kantar Media
For marketers, part and parcel of effectively reaching young people is understanding not just what ... of the job market. Related to this, the attitudes of the young towards money are changing and they feel ... . Against this more financially rigid attitudinal backdrop, marketers have to find more sophisticated means ...
Beiersdorf kicks off £110m pan-Euro media review
24 May 2012 | by Nick Batten
in its home market of Germany, where OMD was also the incumbent. The UK spend on the account is 23m ...
Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
The brand invested in its first major European marketing campaign last month, writes Kim Benjamin....launched its first major European marketing push last month, which included a TV and digital marketing ... 's intention to take on the European market. So what should it do to ensure it is a success on this side of the pond? We asked former Puma and Nike EMEA sports marketing manager Tim Wood, now managing director ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
markets, it s also utilising technology the internet and social media - to very good effect. "The ...
Foot Locker 'sneaker skills' by AMV BBDO
21 May 2012
The film appears to show the skills of a gang of Foot Locker staff as they use acrobatic tricks to get the job done. Filmed in one single shot, the ad took more than 300 takes to perfect. It was written and art directed by Charlotte Adjoran and Michael Jones, and directed by Scott Lyon through ...
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
-booting of old brands is not necessarily a new trend, but what s really interesting is its direct correlation ... they buy from. This, coupled with increasing consumer ambivalence towards traditional marketing messages ... . Today s brands cannot hide behind artifice and clever marketing; they have to live up to their brand ...
Luxottica holds pitch for global media account
17 May 2012 | by Maisie McCabe
It is understood that Luxottica would like to hire a single global agency but could appoint a roster of agencies if one shop is not able to meet all its business requirements. Luxottica currently works with Aegis Media s Carat in the UK, as well as other markets in Europe and North America ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
Recession or no recession, the industry's most powerful marketers never sit still. But what...powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
