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Lottery promotes 'genuine' Olympic contribution through ad push

chief executive, said: "The vast majority of people who are marketing around the Olympics frankly have very little to do with [it] they just happened to have paid for the right to market around it. "We ...

Ben & Jerry's urges brands to follow 'values-led' approach

In an exclusive interview with Marketing , Greenfield said that too many businesses don t stand for anything, apart from making money . He added: They don t raise their minimum wage, they don t take decisions for the common good. He argued that Unilever-owned Ben Jerry s is a values-led business ...

Boris Johnson appoints BBC's Will Walden as comms director

Will Walden joins the Mayor after directing the BBC's day-to-day coverage of political news, working closely with the BBC's political editor Nick Robinson. Walden will begin his new role in early July. Johnson said: He will bring drive, originality and flair to the post of director of comms ...

Missing People asks viewers to pick up the phone

and creative director Nick Allsop. The production company was Somesuch Co and the ad was directed by Ben ...

Missing People 'please turn your phone on' by BBH

A 90-second film, showing a missing boy attempting to make a phone call, was launched this week at a Downing Street reception hosted by the Home Secretary, Theresa May. It was written by Matthew Tassell, art directed by Emma Castagno and directed by Ben Strebel through Somesuch Co. ...

AA argues against alcohol ad ban

The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people. Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...

Agency concern over post-COI plan

: Creative services Direct marketing Digital media Events PR Announced in Nov 2012: Market research Communications planning Strategy ... communications, at a meeting on Monday attended by more than 700 senior figures from marketing communication ...

GPs reject plans to overhaul PR in NHS

. These hubs would then have provided additional back-up in areas such as marketing, digital and media ...

Danny Rogers: Maude's comms plan may be too austere

clothed in the latest marketing speak. ...

Big Jubilee Lunch project in TV push

marketing director at the Eden Project, said: "We re delighted with the way UM and McCann embraced our brief ... Hepton worked on the ad with agency producer Charlie Macpherson. It was directed by Rob Sanders ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.