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'Suck our guts out' Frubes ad escapes ASA ban

Frubes characters, and was not directed at anyone. The advertising watchdog considered that although ...

New Media Age editor Justin Pearse to join Bite Communications

it the perfect next step after 15 years covering digital media marketing and technology as a journalist.' During ... in the company s transformation towards delivering truly integrated digital communications and marketing services ...

Richmond brand to air nude farmer ad

intended", to support its new cooked ham variant in a marketing campaign that will focus on the brand..., and the ad is set to the Sammy Davis Jr song, 'I've gotta be me'. Claire Winstanley, marketing director ... -changing for the ham market." In addition to the TV ad, the campaign will feature a sampling campaign running across ...

Facebook and Twitter target UK SMEs with adspend giveaways

. It has also teamed up with the British Chambers of Commerce for a Facebook-marketing roadshow in six UK ... Twitter to grow. A Twitter spokeswoman told Marketing: "We have a full team that deals with big brands ...

Tess Alps to become Thinkbox executive chair

marketing organisation from 1 July, while UKTV's Julia Jordan has become chair of the Thinkbox board....director Neil Mortensen, and marketing director Andrew MacGillivray. A spokesman for Thinkbox said ... fully resourced operation, ending its relationship with strategic marketing agency Ingram ...

WPP buys into digital data agency Predictys SAS

WPP-owned database marketing company KBM Group has acquired a majority stake in France...with direct marketing services. Predictys' revenues for the year ended 31 December were 3.36m ( 2.68m ...

Bauer's Heat to produce 'dual viewing' shows for Channel 4

. James Walker, acting head of marketing, Channel 4, said: "The way people watch TV is changing all ...

Lottery promotes 'genuine' Olympic contribution through ad push

chief executive, said: "The vast majority of people who are marketing around the Olympics frankly have very little to do with [it] they just happened to have paid for the right to market around it. "We ...

Think BR: Accessing the Olympic pound

By engaging in the retail space marketers will be well positioned to take advantage of London 2012...will be looking to spend, like the shopping malls themselves. For many marketers this platform often provides ... in the very place where these purchases will transact may set the gold standard. Rosie Merrell, marketing ...

National Trust launches Wallace and Gromit ads

of the video directs people to a microsite where viewers can learn more about the Jubilee tea parties ... to embrace new audiences and prove its properties are aimed at everyone. Cat Weaver, senior marketing ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.