29 May 2012
| by Matthew Chapman
LG Mobile is pushing its L-Series smartphones with a One Direction ticket giveaway run via Twitter....Direction tickets can be found.
The map will zoom in on the tickets as more fans tweet ...
.
The One Direction ticket giveaway will run throughout June and will award 50 VIP tickets.
Dave Cottrell, LG social media marketing manager, said: "The L-Series is all about accessible style.
"With ...
28 May 2012
| by John Stoneman and Denise Turner
and how they inform the decision-making process will all help marketers to connect with their intended audience.
InMobi, the world s largest independent mobile ad network, and Mobext, the mobile marketing ...
of uncovering the different use cases around connected devices.
The research was designed to enable marketers ...
25 May 2012
| by Nicola Clark
I recently had lunch with a man who insisted on 'art-directing' the meal, taking pictures of every ...
, but also a host of questions for forward-thinking marketers.
Some marketers have already privately ...
, but more logical when asked a direct question.
Growing pains
While scoffing at the $1bn valuation ...
25 May 2012
| by Maisie McCabe
continually explore the emerging digital world to get a glimpse into the future of marketing and even play ...
of handsets, including the Samsung Galaxy Nexus and the Nokia 700.
David McEvoy, marketing director ...
estimate of smartphone penetration.
Nick Mawditt, global director of marketing and insight for Kinetic ...
25 May 2012
| by Kantar Media
For marketers, part and parcel of effectively reaching young people is understanding not just what ...
of the job market.
Related to this, the attitudes of the young towards money are changing and they feel ...
. Against this more financially rigid attitudinal backdrop, marketers have to find more sophisticated means ...
24 May 2012
| by Sarah Shearman
The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand...For someone five months into a new role, with the task of aligning the marketing of some ...
of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global restructure that led to a marketing shake-up and some high-profile departures from the UK business ...
24 May 2012
| by Sara Luker
to consolidate its agencies in these four markets as it aims for more consistent and impactful communications ...
in each market. We also wanted an agency with a proven track record of managing pan-European campaigns.
The agency will be charged with providing guidance and support for multi-market campaigns. Fleishman ...
24 May 2012
| by John Owens
Campaign: Increasing Levels of Nomophobia Client: SecurEnvoy PR team: Eskenzi PR Marketing Timescale: February 2012 Budget: 1,000
Objectives
To supplement already strong ...
big player in the market
To generate conversations around 'nomophobia' online and drive traffic ...
23 May 2012
| by John Owens
and marketing director Greg Levine, and to McLaren marketing s group head of communications and PR, Matt Bishop ...
products and new markets.
'He brings with him not just the respect of the industry but also a wealth ...
23 May 2012
| by Matthew Chapman
was produced by Tool and directed by Jason Zada.
The Galaxy Note push accompanies the 'Take Part' campaign ...