Heathrow creates 'royal runway' for Diamond Jubilee
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
will be collected from consumers to be sent to the Queen. The activity comes amid a Heathrow marketing campaign ...
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Lucre lands consumer PR brief for Parkdean
25 May 2012 | by Hannah Crown
the pro-bono work done to conserve natural habitats around the holiday parks. Pete Akerman, marketing ...
Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
Former Mars marketer Jenny Ashmore leaves Yell, while James Murphy is installed as chief executive...at the agency. ( Campaign ) Marketing Thomas Cook has appointed a new group chief executive, ending its ... of Premier Farnell , the Leeds-based engineering company, has been appointed to the role. ( Marketing ... marketing team. ( Marketing ) British Airways has promoted Hamish McVey from brand and design manager ...
Young forced to grow up faster amid economic uncertainty
25 May 2012 | by Kantar Media
For marketers, part and parcel of effectively reaching young people is understanding not just what ... of the job market. Related to this, the attitudes of the young towards money are changing and they feel ... . Against this more financially rigid attitudinal backdrop, marketers have to find more sophisticated means ...
Lufthansa introduces Berlin routes
24 May 2012 | by Loulla-Mae Eleftheriou-Smith
Lufthansa has created a digital and direct marketing campaign to promote its newest route...The campaign by Space highlights new daily direct flights from Manchester and Birmingham to Berlin ... , Birmingham, student marketing initiatives across the two universities campuses and social media activity, supported by direct mail activity. Additional pre-launch activity will see CRM, direct and email ...
Expedia hires Fleishman-Hillard after European consolidation review
24 May 2012 | by Sara Luker
to consolidate its agencies in these four markets as it aims for more consistent and impactful communications ... in each market. We also wanted an agency with a proven track record of managing pan-European campaigns. The agency will be charged with providing guidance and support for multi-market campaigns. Fleishman ...
Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
for brand marketers....most marketers would probably wish, especially in commoditised markets, or where the stakes are high ... in marketing, an MBA from London Business School and is a partner at Passionbrand. Follow her on Twitter ... tweeted a directive to Home Secretary Theresa May to 'listen up (we) need more (passport control ...
Visit Florida in pan-European search for PR support
23 May 2012 | by Hannah Crown
Visit Florida has a $400,000 ( 253,200) per year search under way for PR, marketing and sales ... ,300) for PR and $300,000 ( 190,000) for sales and marketing for 2012/13. The one-year contract has the option ... . Mikulla Goldmann holds the account in Germany, Austria and Switzerland. The brief s sales and marketing ...
BA names Hamish McVey as head of brands
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
of brands and marketing at the airline, after playing an integral role leading the 'To Fly. To Serve ... across the airline's global markets. He will lead the strategy and delivery for the overall British ... , responsible for developing the airline's long-haul business. Abigail Comber, head of brands and marketing ...
Taxi app Hailo calls in Surname & Surname for consumer drive
18 May 2012 | by Sara Luker
into the London cab app market. Ron Zeghibe, Hailo chairman, said: We know that around a third of London cabs ... is to make the market more efficient; to speedily unite passengers with trusted black cabs by streamlining ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
