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Big Jubilee Lunch project in TV push

23 May 2012 | by Loulla-Mae Eleftheriou-Smith

marketing director at the Eden Project, said: "We re delighted with the way UM and McCann embraced our brief ... Hepton worked on the ad with agency producer Charlie Macpherson. It was directed by Rob Sanders ...

Celebrities back same-sex marriage campaign

22 May 2012 | by Loulla-Mae Eleftheriou-Smith

s video team, and directed by head of video production, Mike Buonaiuto. ...

A beautiful collision

17 May 2012 | by James Devon, MBA

If brands are to succeed with mobile marketing, they need to understand human needs and balance

Let's get serious

17 May 2012 | by Tim Dunn, Isobar Mobile

now live in an age of relationship marketing, and we rightly judge the success of our brands ... . Second, a relationship has direction. It starts from small beginnings and moves on to develop something ... that brands put forward in mobile marketing. This confusion is amplified by the overwhelming desire to "have ...

Shopping for brands

17 May 2012 | by Gavin Crouch, JWT London

consumers do not appreciate push marketing via mobile. Instead, they want to be in charge, pulling down ... world for marketers. When these schemes become simple to use and the incentives are good enough, you may ... mobile marketing ecosystem using resources that already exist within their digital marketing teams ...

A Continuous Conversation

17 May 2012 | by Ilicco Elia, LBi

is vital for marketers wishing to add value to people's lives. Where once mobile might have been an interesting avenue for forward-thinking brands, shifting consumer habits now make a nonsense of marketing ... excellence in any of them. A couple of years ago, marketers who bolted a mobile specialist on to their agency ...

Paddy Power ad banned for being offensive to transgender community

16 May 2012 | by Loulla-Mae Eleftheriou-Smith

to be featured. Last month, the brand continued with its provocative line of marketing under the "We hear ...

Ikea turns to Pinterest for first Indian-inspired range

15 May 2012 | by Matthew Chapman

Family loyalty scheme, directing people to a bespoke microsite . The microsite, created by Lida ... in the same colour to drive home the True Blue theme. A button on the microsite will direct traffic to a ... Weichselbaumer, relationship marketing manager at Ikea, said: "Decorating your home can be a lifelong journey. It ...

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

11 May 2012 | by Ben Hall

Newman' by INITIALS Marketing 4,354 shares this week All time: 47,408 shares ...

Wagon Wheels launches Bing map treasure hunt

08 May 2012 | by Maisie McCabe

prove Wagon Wheels are filed with "Martian mallow". Simon King, head of marketing at Burton's Biscuit ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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