03 May 2012
| by Sara Kimberley
The RSPCA, the animal-welfare charity, has called a review of its estimated £5 million direct...in 2003 from Rapp.
The review covers all elements of the direct marketing handled by Whitewater, from direct-response TV activity to direct mail.
Whitewater was behind the RSPCA's most recent DRTV ad ...
26 Apr 2012
| by Sara Kimberley
Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account....The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's.
The company's investment in direct and digital channels follows a recent statement ...
26 Apr 2012
| by Sara Kimberley
The National Trust is reviewing its direct marketing account as it looks to consolidate its
19 Apr 2012
| by Sara Kimberley
Direct Line Group is searching for an agency to handle a new direct marketing account across its...the brand's direct marketing, which will include promotional activity and new brand partnerships ...
activity.
The review follows Amanda Walker's recent appointment as the marketing director across ...
02 Apr 2012
| by Nick Batten
Mike Cavers, the former executive creative director at The Marketing Store, has resurfaced...creative director, Europe, at The Marketing Store, working across accounts including McDonald's, Britvic ...
one of the strongest data offerings in the market".
Follow Nick Batten on Twitter @NickBatten2 ...
16 Mar 2012
| by Daniel Farey-Jones
The duo will report to creative director Nicky Bullard.
Before joining the direct agency, O'Carroll and White freelanced at agencies including CMW and Antidote. They had previously worked at DDB across key clients such as VW, Harvey Nichols and Tropicana.
Paul Grizzel is also joining the team from AMV ...
14 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
".
Nick Adderley, marketing and insight director at Heathrow said: "It's important that we communicate ...
12 Mar 2012
| by Ed Owen
Citroen has invested in a direct mail campaign, designed with a personalised digital dimension...on the recipient, and personalised for dealers and specific DS models.
Jules Tilstone, marketing director ...
are trying to move their products 'up-market' in attempts to increase margins. Brands in this space ...
by digital print, the vast majority of direct mail still follows a fairly generic model of a standard print ...
29 Feb 2012
| by Ed Owen
, marketing director at Camelot, said: "The new TV ad really brings to life the life-changing impact ...
Duncan former top BBC marketer and Channel 4 chief executive, was made managing director of Camelot ...
16 Feb 2012
| by Sara Kimberley
SABMiller has hired Arc to handle direct marketing for Peroni Nastro Azzurro.