29 May 2012
| by Daniel Farey-Jones
Aviva has consolidated its UK business-to business-marketing duties with Bray Leino after a review...The Mission Marketing Group-owned agency's London office will manage B2B communications across all ...
is understood to have retained a place on Aviva's marketing roster.
Aviva started the review in January ...
.
Anne Filatotchev, UK marketing director at Aviva, said: "Moving to a single B2B agency will help us ...
29 May 2012
| by Matthew Chapman
WPP-owned database marketing company KBM Group has acquired a majority stake in France...with direct marketing services.
Predictys' revenues for the year ended 31 December were 3.36m ( 2.68m ...
25 May 2012
| by Daniel Farey-Jones
-buying business as part of an ongoing market-by-market review....and Russia. While the market-by-market buying review could last to the end of the year, separate pitches ...
decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...
25 May 2012
| by Loulla-Mae Eleftheriou-Smith
and creative director Nick Allsop. The production company was Somesuch Co and the ad was directed by Ben ...
24 May 2012
| by Maisie McCabe
, which is part of The Mission Marketing Group and has clients including WKD and Domino's.
Before ...
24 May 2012
| by Sara Kimberley
Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its...The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK.
TMW currently handles the Guinness UK digital and direct business.
Abbott Mead Vickers BBDO, the brand's global ...
24 May 2012
| by John Tylee
:
Creative services
Direct marketing
Digital media
Events
PR
Announced in Nov 2012:
Market research
Communications planning
Strategy ...
communications, at a meeting on Monday attended by more than 700 senior figures from marketing communication ...
24 May 2012
| by Ian Darby
Brazier will head a jury consisting of eight specialist panels that will judge winners by media channels.
For the first time, the awards will also present golds for a Campaign Big Agency of the Year in each of the media channels. These are: digital and interactive, direct, film, outdoor, press, radio ...
24 May 2012
| by Sara Kimberley
Vickers BBDO as its marketing director and sat on its management board for five years until 2009. Before ...
24 May 2012
| by Campaign staff
to interrogate the marketers.
The new approach has been branded Mutual Decision. David Wethey, the AAI ...