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Aviva appoints Bray Leino to B2B account

Aviva has consolidated its UK business-to business-marketing duties with Bray Leino after a review...The Mission Marketing Group-owned agency's London office will manage B2B communications across all ... is understood to have retained a place on Aviva's marketing roster. Aviva started the review in January ... . Anne Filatotchev, UK marketing director at Aviva, said: "Moving to a single B2B agency will help us ...

WPP buys into digital data agency Predictys SAS

WPP-owned database marketing company KBM Group has acquired a majority stake in France...with direct marketing services. Predictys' revenues for the year ended 31 December were 3.36m ( 2.68m ...

Mindshare retains Unilever media buying in the US

-buying business as part of an ongoing market-by-market review....and Russia. While the market-by-market buying review could last to the end of the year, separate pitches ... decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...

Co-op appoints Leo Burnett to £50m ad account

and John Lewis marketer Gill Barr as its group marketing director. Leo Burnett was unavailable ...

Big Communications acquires Quorum

, which is part of The Mission Marketing Group and has clients including WKD and Domino's. Before ...

Guinness seeks agency for direct and digital business

Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its...The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK. TMW currently handles the Guinness UK digital and direct business. Abbott Mead Vickers BBDO, the brand's global ...

Clifford named Newsworks strategy director

Vanessa Clifford, the head of press at Mindshare, is joining the national press marketing body...Her appointment to the new role, which involves overseeing the organisation's relationships with media agencies and advertisers, follows the decision to rebrand from its former name of the Newspaper Marketing Agency earlier this week. Clifford will report to Rufus Olins, the chief executive of Newsworks ...

WPP appoints Deborah Kerr to head Team News

Vickers BBDO as its marketing director and sat on its management board for five years until 2009. Before ...

AAI axes creative treatment to streamline pitch process

to interrogate the marketers. The new approach has been branded Mutual Decision. David Wethey, the AAI ...

Zurich calls £100m global ad review

, including direct marketing and sponsorship, and its media account into Publicis in 2004. Publicis won ... The pitch is thought to have been called by the company s headquarters in Switzerland. Publicis Worldwide currently handles the brand s advertising in key markets, including Europe, North America and Asia ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.