29 May 2012
| by Daniel Farey-Jones
Aviva has consolidated its UK business-to business-marketing duties with Bray Leino after a review...The Mission Marketing Group-owned agency's London office will manage B2B communications across all ...
is understood to have retained a place on Aviva's marketing roster.
Aviva started the review in January ...
.
Anne Filatotchev, UK marketing director at Aviva, said: "Moving to a single B2B agency will help us ...
29 May 2012
| by Matthew Chapman
WPP-owned database marketing company KBM Group has acquired a majority stake in France...with direct marketing services.
Predictys' revenues for the year ended 31 December were 3.36m ( 2.68m ...
25 May 2012
| by Daniel Farey-Jones
-buying business as part of an ongoing market-by-market review....and Russia. While the market-by-market buying review could last to the end of the year, separate pitches ...
decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...
25 May 2012
| by Sara Kimberley
and John Lewis marketer Gill Barr as its group marketing director.
Leo Burnett was unavailable ...
24 May 2012
| by Maisie McCabe
, which is part of The Mission Marketing Group and has clients including WKD and Domino's.
Before ...
24 May 2012
| by Sara Kimberley
Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its...The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK.
TMW currently handles the Guinness UK digital and direct business.
Abbott Mead Vickers BBDO, the brand's global ...
24 May 2012
| by Katherine Levy
Vanessa Clifford, the head of press at Mindshare, is joining the national press marketing body...Her appointment to the new role, which involves overseeing the organisation's relationships with media agencies and advertisers, follows the decision to rebrand from its former name of the Newspaper Marketing Agency earlier this week.
Clifford will report to Rufus Olins, the chief executive of Newsworks ...
24 May 2012
| by Sara Kimberley
Vickers BBDO as its marketing director and sat on its management board for five years until 2009. Before ...
24 May 2012
| by Campaign staff
to interrogate the marketers.
The new approach has been branded Mutual Decision. David Wethey, the AAI ...
24 May 2012
| by Anne Cassidy
, including direct marketing and sponsorship, and its media account into Publicis in 2004. Publicis won ...
The pitch is thought to have been called by the company s headquarters in Switzerland.
Publicis Worldwide currently handles the brand s advertising in key markets, including Europe, North America and Asia ...