16 May 2012
| by Matthew Chapman
increase in wages, according to Marketing Agencies Association research.
11 May 2012
| by Matthew Chapman
A new survey of marketers shows the majority are likely to keep marketing spend level across all...333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ...
marketing spend for the financial year has risen slightly for the first time since 2008/09 and marketing ...
and respondents are primarily marketing directors/budget decision makers, selected to ensure data provides ...
27 Apr 2012
| by Maisie McCabe
three months of 2012, significantly higher than its rival marketing services holding groups....Europe "continued to face challenging market conditions".
Net new business wins were $2.9bn ( 1.79bn ...
of the year.
After selling its Synovate market research firm to Ipsos for 525m last year, Aegis Group ...
24 Apr 2012
| by Arif Durrani
retracting fractionally (-0.2%), attributed to "a temporary slowdown in marketing services activities ...
performance in line with the fourth quarter of 2011", while strong growth in the emerging markets ...
18 Apr 2012
| by Maisie McCabe
and interactive marketing, direct and promotional marketing, public relations and other communications services ...
17 Apr 2012
| by Daniel Farey-Jones and Emma Powell
group chairman, it is difficult to make a direct link between the cancellation of the flu awareness ...
, told Campaign: "You can t create a direct link, but what I can say is that the public are prone ...
02 Apr 2012
| by Staff
, is aggressively flying the flag for a UK direct marketing industry that, on the whole, has been stuttering of late....a massive 11 gongs at the DMA Awards, as well as being the only UK direct marketing agency to win ...
Score: 9
Agency factfile: OgilvyOne
Type of agency
Digital and direct ...
with British Airways, Unilever and British Gas, which handed the agency its business-to-business direct ...
02 Apr 2012
| by Staff
considered a direct marketing specialist since its creation, in 2011 it worked hard to reposition itself in a ...
and direct marketing account, making RAC the agency's biggest win in 2011.
New business was a priority ...
02 Apr 2012
| by Staff
direct marketing agency. The challenge for the agency in 2012 will be to raise its game even further ...
Score: 7
Agency factfile: Proximity London
Type of agency
Direct ...
accounts, the number-one spot in the new-business league tables for direct agencies, and exceptional ...
02 Apr 2012
| by Staff
across direct marketing and digital in 2011, including Sue Ryder, Caesars Casino Online, Red Stripe ...
newly formed marketing effectiveness function.
Work at TMW has also been an improvement on previous ...
marketing for Diageo/Coca-Cola Schweppes and brand proposition development, also including TV, for Sue Ryder ...
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