Government readies £120m media buying review in marketing shake-up
22 May 2012 | by Maisie McCabe
for agencies to provide creative services and delivery and execution services (including direct marketing ...
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Guinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its...The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK. TMW currently handles the Guinness UK digital and direct business. Abbott Mead Vickers BBDO, the brand's global ...
Ogilvy's Sutherland makes a stand for marketing's 'third eye'
18 May 2012 | by Maisie McCabe
Marketers should wrestle back some of the power from finance departments because the outcomes you can measure are not the only ones that matter, according to Ogilvy & Mather vice chairman Rory Sutherland.
B&Q calls direct marketing review
17 May 2012 | by Sara Kimberley
B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets...does not retain a direct marketing agency. In the past, it has worked with agencies including RMG ...
OMD retains £10m Shop Direct search business
15 May 2012 | by Maisie McCabe
Shop Direct Group, the owner of Littlewoods and Very, has reappointed OMD UK to its £10m paid...Shop Direct Group called a pitch for its paid search as part of a two-year statutory review process ... the field down to OMD and MediaCom. OMD will continue to manage direct response activity for Shop Direct ... . It is understood that Shop Direct spends up to 10m on paid search per year. The Group's offline planning ...
Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
A new survey of marketers shows the majority are likely to keep marketing spend level across all channels or increase it during 2012, agency intermediary FindGood claims.
Quiet Storm wins Claims Direct task
10 May 2012 | by Sara Kimberley
Claims Direct, the personal injury compensation business, has appointed Quiet Storm to handle its...Quiet Storm will boost Claims Direct's advertising activity over the next year to cut through ... and buying for the brand. Claims Direct, which previously created its advertising in-house, was once famous for its "no win, no fee" strapline. It rebranded in 2009 with a fresh strapline: "Claims Direct ...
The Guardian reviews direct marketing account
10 May 2012 | by Sara Kimberley
Guardian News & Media is reviewing the direct marketing account for The Guardian....The review follows The Guardian s investment in a new direct marketing team that is responsible for maintaining and building the newspaper s relationship with its readers. It has contacted agencies directly. MRM Meteorite currently handles The Guardian s strategic planning, subscriber products, subscriber ...
Double Standards - How is performance marketing helping digital?
10 May 2012
of whether they are geared more towards branding or direct-response ads? Shifts in impression volumes between brand and direct-response ads have been impacted by the developments in buying mechanics ... or direct-response ads? Our focus is on delivering tangible results for clients measuring back ...
Fourteen UK agencies appointed as Facebook's preferred marketing developers
23 Apr 2012 | by Emma Powell
Glue Isobar, AKQA and Dare are among the 14 UK companies to join Facebook's new global Preferred Marketing Developer (PMD) programme.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
