22 May 2012
| by Loulla-Mae Eleftheriou-Smith
s video team, and directed by head of video production, Mike Buonaiuto. ...
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
himself calm as the situation becomes increasingly absurd.
The new ad feeds into the 2.5m marketing ...
," and "steamy windows".
The ad will run on TV and in cinema, and was directed by Stuart Elliot.
Copy ...
21 May 2012
| by Maisie McCabe
Lind's appointment completes ITV's marketing team. He will be charged with leading ITV's in ...
marketing ; Jenny Bullis, director of media ; Adrian Last, director of ITV Studios marketing; and Paul Gilshan, director of commercial marketing and research.
Lind will report to Rufus Radcliffe, group ...
21 May 2012
| by Campaign Asia-Pacific
as it looks to establish a presence in the market....Ogilvy declined to comment on whether it had acquired a minority or majority stake in the agency.
It said it is now looking seriously at Myanmar [formerly known as Burma] as a new growth market and said ...
, it was the most prosperous country in South-East Asia. It's highly unusual for a new market of this potential ...
21 May 2012
| by Sara Kimberley
-warming farewell to his beloved teddy, which is going into storage.
The ad was directed by Dougal Wilson ...
.
Dave Cox, head of sales and marketing at Safestore said: "The campaign marks the end of a year ...
18 May 2012
| by Sarah Shearman
and Twitter.
Keval Shah, Wickes digital marketing manager, said: "The app helps to express the real sense ...
supported by Facebook advertising, direct email and a blogging campaign.
TV and direct has largely been the mainstay of Wickes' marketing mix, but the retailer has been expanding its digital marketing ...
18 May 2012
| by Maisie McCabe
Marketers should wrestle back some of the power from finance departments because the outcomes you...that in the past many chief executives were former marketers but today 70% of chief executives are former finance ...
that has been taken over by the marketing department, while a penguin is an albatross that has been taken ...
said: "We need the third eye of behavioural economics to tell us what logic won't and market research ...
17 May 2012
| by Sara Kimberley
B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets...does not retain a direct marketing agency. In the past, it has worked with agencies including RMG ...
17 May 2012
| by Sara Kimberley
Investec has appointed Partners Andrews Aldridge to handle the direct, digital and social media...with a direct marketing agency in the past.
PAA will be responsible for helping to expand the financial brand's private banking division with a big focus on loyalty marketing.
Until now, the bank has relied on press and search marketing, as well as sponsorship deals, to boost its profile. Gravity ...
17 May 2012
| by Sara Kimberley
advertising, working across its global brand, local marketing, CRM and creative design.
The network ...