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Celebrities back same-sex marriage campaign

s video team, and directed by head of video production, Mike Buonaiuto. ...

Irn Bru says hello to 'Fanny' in latest ad

himself calm as the situation becomes increasingly absurd. The new ad feeds into the 2.5m marketing ... ," and "steamy windows". The ad will run on TV and in cinema, and was directed by Stuart Elliot. Copy ...

ITV poaches Channel 4's creative chief Phil Lind

Lind's appointment completes ITV's marketing team. He will be charged with leading ITV's in ... marketing ; Jenny Bullis, director of media ; Adrian Last, director of ITV Studios marketing; and Paul Gilshan, director of commercial marketing and research. Lind will report to Rufus Radcliffe, group ...

Ogilvy acquires stake in Myanmar's leading agency

as it looks to establish a presence in the market....Ogilvy declined to comment on whether it had acquired a minority or majority stake in the agency. It said it is now looking seriously at Myanmar [formerly known as Burma] as a new growth market and said ... , it was the most prosperous country in South-East Asia. It's highly unusual for a new market of this potential ...

Safestore launches first ever TV ad

-warming farewell to his beloved teddy, which is going into storage. The ad was directed by Dougal Wilson ... . Dave Cox, head of sales and marketing at Safestore said: "The campaign marks the end of a year ...

Wickes rolls out first social media campaign

and Twitter. Keval Shah, Wickes digital marketing manager, said: "The app helps to express the real sense ... supported by Facebook advertising, direct email and a blogging campaign. TV and direct has largely been the mainstay of Wickes' marketing mix, but the retailer has been expanding its digital marketing ...

Ogilvy's Sutherland makes a stand for marketing's 'third eye'

Marketers should wrestle back some of the power from finance departments because the outcomes you...that in the past many chief executives were former marketers but today 70% of chief executives are former finance ... that has been taken over by the marketing department, while a penguin is an albatross that has been taken ... said: "We need the third eye of behavioural economics to tell us what logic won't and market research ...

B&Q calls direct marketing review

B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets...does not retain a direct marketing agency. In the past, it has worked with agencies including RMG ...

PAA lands Investec private banking account

Investec has appointed Partners Andrews Aldridge to handle the direct, digital and social media...with a direct marketing agency in the past. PAA will be responsible for helping to expand the financial brand's private banking division with a big focus on loyalty marketing. Until now, the bank has relied on press and search marketing, as well as sponsorship deals, to boost its profile. Gravity ...

TBWA scoops global Four Seasons brief

advertising, working across its global brand, local marketing, CRM and creative design. The network ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.