to remove filtersDurex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
of 18 and that it had therefore been targeted appropriately. Durex rolled out it a major marketing ...
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Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
-buying business as part of an ongoing market-by-market review....and Russia. While the market-by-market buying review could last to the end of the year, separate pitches ... decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...
Schwarzkopf signs as headline Big Brother sponsor
03 May 2012 | by Maisie McCabe
The deal, negotiated by MEC, will see branding for Schwarzkopf's Live Color XXL hair-dye products appear on idents and all marketing around the Big Brother formats. The idents will be created by Signal ... , challenges and rewards. Ben Haxworth, the head of marketing at Schwarzkopf and Henkel, said: "The brand ...
Unilever campaign celebrates feet, the 'unsung heroes'
30 Apr 2012 | by Maisie McCabe
and the copywriter was Nicolas Chanseaud. The ad was directed by 300ml, the Brazilian creative duo Manitou Felipe ...
ASA appoints P&G's Donnelly and Sainsbury's Bookbinder
30 Apr 2012 | by Arif Durrani
Donnelly is the corporate marketing director at Procter Gamble for the UK and Ireland, and will sit on both the non-broadcast and broadcast councils as an industry member. Bookbinder is director ... in the fields of marketing and ethics respectively. Their insights and knowledge will aid council immensely ...
P&G launches London 2012 Olympics campaign
18 Apr 2012 | by Emma Powell
and was produced by Anonymous Content. It was directed by Alejandro Gonz lez I rritu, the man behind Nike ...
Hunter and bear return for TippEx
12 Apr 2012 | by Daniel Farey-Jones
production was by Les Telecreateurs, direction by Adrien Armanet and web production by Les 84. The buzz ...
Kleenex to run 'wipe away' campaign for beauty line
19 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
with creative team Hannah Ford and Simon Horton. The ad was directed by Paul Gay and produced by Tim Nunn ...
Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
2012 Olympics. Last week, Thinkbox revealed the TV advertising market grew by 2.2% to a record 4 ... advertising in 2011, accounting for 2.6% of total TV ad revenues, according to the TV marketing body ... other world market, and compares to second placed Norway (30.2%), Germany (20.6%), and the US (19 ...
Public unruffled by 'sexy' outdoor ads
28 Feb 2012 | by Maisie McCabe
The study suggests outdoor advertising sits at the bottom of the list of offensive stimuli the public is exposed to, and is perceived to be less capable to offend than TV, the internet, mobile and direct mail. The study was commissioned by the Outdoor Media Centre in response to last June's Bailey ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
