to remove filtersMcDonald's kicks off grassroots football push
02 Apr 2012 | by Sara Kimberley
highly about her coach. Alex Lewis and Adam Tucker were the creatives on the ad. The ad was directed ...
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Iris wins Domino's digital and DM task
26 Apr 2012 | by Sara Kimberley
Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account....The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's. The company's investment in direct and digital channels follows a recent statement ...
Domino's Pizza calls digital and direct marketing review
09 Feb 2012 | by Sara Kimberley
Domino's Pizza has kicked off a review of its digital and direct marketing account. The UK..., the company's sales and marketing director, is expected to oversee the review, having joined the company in 2010 from its rival Papa John's, where he was the director of marketing. The search for an agency ... . A large proportion of Domino's marketing budget is spent on digital advertising, with nearly half ...
Burger King hunts for direct agency
12 Jan 2012 | by Sara Kimberley
Burger King has called a review of its direct marketing account....follows the appointment of Burger King's marketing director, Jo Blundell, who joined the company in May ...
McDonald's targets coffee drinkers
09 Jan 2012 | by Sara Kimberley
director was Justin Tindall. Peter Cattaneo at Academy directed the TV commercial, while the print ...
McDonald's opts for a pedal-powered festive push
29 Nov 2011 | by Sara Kimberley
Stick directed the spot, which is also supported by outdoor and press. OMD handled the media planning ...
CNN opens the world's first 'CNN Cafe' in Seoul
20 Sep 2011 | by Staff
featuring cnn.com and cnngo.com. The new marketing initiative is due to the growing number of self ...
Laurence Green: Fast-food nation shows a healthy appetite for product
01 Sep 2011 | by Laurence Green
, importance to marketeers: a culture that still lionises great product and great service. Right now, New ...
Burger King hands £12m UK advertising to CHI
18 Aug 2011 | by Anne Cassidy
McDonald s marketing director Jo Blundell, who joined Burger King in May, kicked off in April. UK and US ...
Flourish picks up Wimpy social media account
09 Jun 2011 | by Sara Kimberley
, including the promotional marketing agency The Kitchen London. Clare Starling, the Wimpy UK marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
