to remove filtersKellogg's Rice Krispies Squares launches 3D ad
25 May 2012 | by John Reynolds
like a no brainer." The ad was directed by Marcus Chaloner and the copywriters working ...
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'Suck our guts out' Frubes ad escapes ASA ban
30 May 2012 | by John Reynolds
Frubes characters, and was not directed at anyone. The advertising watchdog considered that although ...
Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
-buying business as part of an ongoing market-by-market review....and Russia. While the market-by-market buying review could last to the end of the year, separate pitches ... decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...
AA argues against alcohol ad ban
24 May 2012 | by Our Parliamentary correspondent
The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people. Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...
Guinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its...The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK. TMW currently handles the Guinness UK digital and direct business. Abbott Mead Vickers BBDO, the brand's global ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
Griffith. A repurposed TV ad, by Saatchi Saatchi with art direction by Phil Clarke and copy direction ... London to include the Jubilee messaging from next week. Ed Culf, marketing director at General Mills ...
Irn Bru says hello to 'Fanny' in latest ad
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
himself calm as the situation becomes increasingly absurd. The new ad feeds into the 2.5m marketing ... ," and "steamy windows". The ad will run on TV and in cinema, and was directed by Stuart Elliot. Copy ...
VCCP wins Laithwaites advertising account
17 May 2012 | by Jeremy Lee
traditionally focused its 15 million marketing budget on DM and in-store communications, but VCCP has been ... , is not affected by the review. Last month, Mark Roberts, the head of customer marketing at Lloyds Banking Group, joined Laithwaites as its marketing director. Roberts replaced Georgina Hewitt, who left last year ...
Ketel One in search for creative agency
17 May 2012 | by Jeremy Lee
in February 2008 after a $900 million deal with Nolet to market and distribute the brand globally. Ketel One ...
Carlsberg launches star-studded football-focused ad
11 May 2012 | by Sara Kimberley
David Govier and Simon Johnson. The production company was Academy Films, with direction by Peter ... the quintessentially English sense of humour". Darren Morris, marketing director, added: " The key job of 'Fan ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
