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Beckham channels Beethoven in Samsung viral campaign

was produced by Tool and directed by Jason Zada. The Galaxy Note push accompanies the 'Take Part' campaign ...

Publicis Chemistry picks up Everything Everywhere brief

£50 million direct marketing business into Publicis Chemistry....without a pitch. The company is part of a mobile consortium that is looking at marketing a new payment ...

BlackBerry hails people of action in global campaign

?". Sarah Probert, senior director of brand marketing and communication at Research In Motion, said: "Our ...

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

Newman' by INITIALS Marketing 4,354 shares this week All time: 47,408 shares ...

Marketing spend to increase in 2012, indicates survey

A new survey of marketers shows the majority are likely to keep marketing spend level across all...333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ... marketing spend for the financial year has risen slightly for the first time since 2008/09 and marketing ... and respondents are primarily marketing directors/budget decision makers, selected to ensure data provides ...

Kaspersky hands global ad account to McCann London

. Kaspersky has its headquarters in Moscow, with 29 regional offices in markets including the UK, Australia ...

Intel pushes Ultrabook with biggest campaign for a decade

The global campaign is valued at hundreds of millions of dollars with the television spots set in the American Old West, ancient China and medieval Britain and directed by Daniel Kleinman, who has created ... product. Frances Ashcroft, UK Ireland consumer marketing manager at Intel, said: "Instead of talking ...

TalkTalk seeks agency for YouView task

on its incumbent ad agency, CHI Partners coincides with news that Steve Conway, the marketing chief at Kelkoo, has been installed as the interim head of marketing at YouView. This follows the closure of YouView's marketing department last October. Adam Eve, which was appointed in late 2010, is expected ...

Campaign Viral Chart: P&G Olympics ad shared over 300,000 times

. It was directed by Alejandro Gonz lez I rritu, the man behind Nike's 'write the future' World Cup 2010 campaign ...

BETC London wins global project for Samsung Smart TV

in some markets, according to agency chief executive Matthew Charlton. Jinny Jung, marketing director ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.