07 Feb 2003
there was still a market for a magazine targeting young men on the back of the success of films such as Lord
14 Dec 2001
TECHNOLOGY: Tech PR firm AxiCom, led by MD Julian Tanner, has
joined forces with Oxford-based direct marketing agency JHBS to provide
a more complete promotional and sales service for UK and European tech
companies.
...
03 Aug 2001
BRUSSELS: Hill & Knowlton Brussels has launched a marketing policy
taskforce to provide counsel on the regulatory and communications
environment for advertising, sales promotion, sponsorship and direct
marketing. The launch of the taskforce coincides with a review by the
European Commission of how marketing ...
01 Dec 2000
of the launch the press were reporting a black market for the machines on the internet at up to three times ...
01 Sep 2000
| by JULIETTE GARSIDE
, put together by a team including a PR professional, a
journalist and a marketing specialist, can ...
12 Jun 1998
| by NICK PURDOM
. Around half the companies in the Marketing
telemarketing league top 45 increased turnover by more than...partners.
Calvert recommends searching for agencies that are members of the Direct
Marketing ...
about
telemarketing as there is with direct marketing and sales promotions
agencies, says Perring ...
.
A lot of marketing disciplines are driving that and we re finding the
blend between PR, direct ...
12 Jun 1998
| by IAN DARBY
with issues connected to France 98 before the market became
too crowded.
Cohn and Wolfe has a 13 ...
05 Jun 1998
| by MARY COWLETT
of Cityscreen with marketing communications agencies,
as an exclusive vehicle to reach high consuming ...
direct mail campaign featuring a water pistol and the slogan If you
want to target Sitting Ducks ...
.
Results
Cityscreen marketing manager Vicky Grinnell says: The sales force have
received a ...
17 Apr 1998
| by JEZ ABBOTT
he had no direct PR
contact but saw billboard posters. We did not react because of
wonderful ...
03 Apr 1998
| by MARY COWLETT
partnerships between their corporate
reputation and so-called good causes.
Cause-related marketing (CRM) offers an alternative to direct
sponsorship, it is a subtler, more cost-effective option ...
first started as a marketing initiative
but now is in its seventh year and is very much a corporate ...