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EasyJet 'times change' by Publicis

EasyJet, the low-cost airline, is launching a new marketing campaign to support the extension...a carrier. A box in the signature orange and white of easyJet directs customers to easyJet ...

Southern Railway 'Loco's birthday' by VCCP

The ad campaign features Southern's Mexican wrestler character Loco Toledo and includes TV, radio, press, outdoor, online, social networks and direct channels. The ads are inspired by traditional ... was written by Ken Taylor and art directed by Gavin McDonald. The director was Nick Jones through Another Film ...

Aviva 'tell us your story' by Abbott Mead Vickers BBDO

BBDO, features print, outdoor, direct marketing and digital activity, showcasing real Aviva customers. ...

Waitrose 'Waitrose Easter campaign' by Kitcatt Nohr Alexander Shaw

Kitcatt Nohr has created a direct marketing campaign designed to encourage existing customers

Orange 'Samsung Solid Extreme' by Chemistry Communications

Orange is launching a direct marketing campaign around the Samsung Solid Extreme B2100 handset....The direct mail pack describes the handset's features with emphasis on its durability. The target audience is 40,000 individuals who work in construction, transport, retail, utilities and manufacturing. An email will also be sent out with a video of the mobile surviving a variety of accidents. ...

Waitrose 'joyful January' by Kitcatt Nohr

Waitrose has launched a direct marketing campaign to encourage consumers to cook up hearty seasonal

Peugeot '3008 Prospect DM' by CMW

CMW has produced a direct mail pack in the style of toy car packaging to promote the new Peugeot

Peugeot '308 CC VIP events' by CMW

CMW has created a monochrome themed direct marketing campaign to raise awareness of the launch...CMW s stylish, personalised invitation is presented on luxurious card, sealed within tissue paper and directs recipients to a website to register for one of the 1,000 places available at one of five venues ... directed by CMW. ...

Evidon and DoubleVerify integrate privacy and ad verification

. Oren Netzer, CEO of DoubleVerify, said: "Evidon has the dominant market share in the US and EU ...

Most businesses lack effective single customer view, finds survey

view data system in place, according to Experian Marketing Services....The research was conducted in February by Dynamic Markets among companies with more than 250 ... Wilson, managing director, data and analytics at Experian Marketing Services, said: "The benefits of a ... , but our research shows that many marketers are still struggling to make effective use of the data ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.