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New Media Age editor Justin Pearse to join Bite Communications

it the perfect next step after 15 years covering digital media marketing and technology as a journalist.' During ... in the company s transformation towards delivering truly integrated digital communications and marketing services ...

London City Airport hires Grayling to target European market

London City Airport is set to launch a major comms effort aimed at the European market, amid...outside assistance with a knowledge of the markets in which our key end-of-route targets are located ...

Aviva appoints Bray Leino to B2B account

Aviva has consolidated its UK business-to business-marketing duties with Bray Leino after a review...The Mission Marketing Group-owned agency's London office will manage B2B communications across all ... is understood to have retained a place on Aviva's marketing roster. Aviva started the review in January ... . Anne Filatotchev, UK marketing director at Aviva, said: "Moving to a single B2B agency will help us ...

WPP buys into digital data agency Predictys SAS

WPP-owned database marketing company KBM Group has acquired a majority stake in France...with direct marketing services. Predictys' revenues for the year ended 31 December were 3.36m ( 2.68m ...

Kellogg boss departs as food giant kicks off global rebrand

that his role, which includes European market-ing, is being overseen in the interim by Paul Norman ... sales. In addition, Kellogg faces increasing pressure from lobbyists in Europe over its marketing ...

Brazen to 'bring out the cake' for McVitie's

The Bring Out The Cake marketing and PR campaign will promote brands such as Jamaica Ginger Cake, Jaffa Cake Bars and Hobnobs Flapjacks through vouchers offering free samples. Brazen s remit will cover driving product coverage for the cake range, generating social media content and gaining national media ...

Scout Media hires former Radio Times ad director

, but people still want free content and, as a result, free content has got better and better. The market ...

Cadbury takes another pop at popcorn market

Kraft-owned Cadbury is making a second attempt to crack the popcorn market with the launch...of Tyrell's and Metcalf's Skinny Topcorn, which occupy the increasingly populated popcorn market. The new ... . It is unclear how much marketing Cadbury will dedicate to Cadbury Popcorn, which is expected to be listed in all ...

EdenCancan to link Duchamp to urban artists

expand the traditional market through urban artists like Plan B or Professor Green. Marc Psarolis ...

Lucre lands consumer PR brief for Parkdean

the pro-bono work done to conserve natural habitats around the holiday parks. Pete Akerman, marketing ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.