29 May 2012
| by Sara Luker
it the perfect next step after 15 years covering digital media marketing and technology as a journalist.' During ...
in the company s transformation towards delivering truly integrated digital communications and marketing services ...
29 May 2012
| by John Owens
London City Airport is set to launch a major comms effort aimed at the European market, amid...outside assistance with a knowledge of the markets in which our key end-of-route targets are located ...
29 May 2012
| by Daniel Farey-Jones
Aviva has consolidated its UK business-to business-marketing duties with Bray Leino after a review...The Mission Marketing Group-owned agency's London office will manage B2B communications across all ...
is understood to have retained a place on Aviva's marketing roster.
Aviva started the review in January ...
.
Anne Filatotchev, UK marketing director at Aviva, said: "Moving to a single B2B agency will help us ...
29 May 2012
| by Matthew Chapman
WPP-owned database marketing company KBM Group has acquired a majority stake in France...with direct marketing services.
Predictys' revenues for the year ended 31 December were 3.36m ( 2.68m ...
29 May 2012
| by Sarah Shearman
that his role, which includes European market-ing, is being overseen in the interim by Paul Norman ...
sales.
In addition, Kellogg faces increasing pressure from lobbyists in Europe over its marketing ...
28 May 2012
| by Hannah Crown
The Bring Out The Cake marketing and PR campaign will promote brands such as Jamaica Ginger Cake, Jaffa Cake Bars and Hobnobs Flapjacks through vouchers offering free samples. Brazen s remit will cover driving product coverage for the cake range, generating social media content and gaining national media ...
28 May 2012
| by Nick Batten
, but people still want free content and, as a result, free content has got better and better. The market ...
28 May 2012
| by John Reynolds
Kraft-owned Cadbury is making a second attempt to crack the popcorn market with the launch...of Tyrell's and Metcalf's Skinny Topcorn, which occupy the increasingly populated popcorn market.
The new ...
.
It is unclear how much marketing Cadbury will dedicate to Cadbury Popcorn, which is expected to be listed in all ...
28 May 2012
| by John Owens
expand the traditional market through urban artists like Plan B or Professor Green.
Marc Psarolis ...
25 May 2012
| by Hannah Crown
the pro-bono work done to conserve natural habitats around the holiday parks.
Pete Akerman, marketing ...