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Public view - what did the public think of Audi's latest ad?

The ad showcased the new R8 Spyder model but viewers were more quick to comment on the sound track of the ad and the 'arty' direction. View the original ad here Video produced by Vox Pops International on behalf of Campaign. Watch more Public View videos ...

Think BR: Accessing the Olympic pound

By engaging in the retail space marketers will be well positioned to take advantage of London 2012...will be looking to spend, like the shopping malls themselves. For many marketers this platform often provides ... in the very place where these purchases will transact may set the gold standard. Rosie Merrell, marketing ...

Consumers and their mobile devices

and how they inform the decision-making process will all help marketers to connect with their intended audience. InMobi, the world s largest independent mobile ad network, and Mobext, the mobile marketing ... of uncovering the different use cases around connected devices. The research was designed to enable marketers ...

Large-scale NFC ads trial gets 3,000 people to interact

continually explore the emerging digital world to get a glimpse into the future of marketing and even play ... of handsets, including the Samsung Galaxy Nexus and the Nokia 700. David McEvoy, marketing director ... estimate of smartphone penetration. Nick Mawditt, global director of marketing and insight for Kinetic ...

Think BR: The search for white space

, Ipsos Marketing....White space is the marketing term for unmet needs. White space is the place where business grows ... brought a new market into existence overnight - segmentation and focus groups were not required. Most ... were obvious and as soon as the technology was ready the markets blossomed. The needs were pressing ...

Young forced to grow up faster amid economic uncertainty

For marketers, part and parcel of effectively reaching young people is understanding not just what ... of the job market. Related to this, the attitudes of the young towards money are changing and they feel ... . Against this more financially rigid attitudinal backdrop, marketers have to find more sophisticated means ...

DMGT'S national and regional titles axe nearly 600 jobs

that Mail Online the market-leading national newspaper website continues to perform strongly ...

Future plans new launch as iPad sales hit £3m

of its titles for new markets, such as the TechRadar title, which has been customized for the US market ...

Sector Insight: Cider

In the declining alcohol market, the growth of cider is a rare piece of good news....Five Key Trends Growth . In a declining alcohol market cider is the ray of sunshine volume ... -trade market share, 2011 (%) {"dataSourceUrl":"//docs.google.com/spreadsheet/tq?key=0Aoq-fbohKJtSdE92X2Z5 ... ="120" height="140" /> Linden took over the marketing director role in February and has ...

M&S profits drop for first time in three years

and home, with the retailer claiming the latter was impacted by its exit from the technology market ... , growing group sales by 2% and holding market share. We also made good progress with our strategic plans ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.