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AOL launches marketing campaign for HuffPo UK launch

AOL is backing the UK launch of The Huffington Post with a major marketing campaign that encourages...all about it" strapline, directing consumers to go to the Huffington Post UK site for the full story. This is the first stage in the ongoing campaign, with another marketing push later this year. AOL, however, would not disclose details of the second phase. Sarah Gavin, vice president of communications and marketing ...

Renault introduces Claude the 'joie' expert

-Alex Rubin who describes Claude as a "French Borat with a heart" directed the film. Rubin received the Oscar nomination for co-directing the wheelchair rugby documentary, 'Murderball'. The start of the campaign ... M ganes, to the dull Gisburn, where there are none. Phil York, Renault UK marketing director, said ...

Pizza Hut launches A-Team pizza campaign

The "Hungry for Action" campaign was produced by digital marketing agency Blue Barracuda and includes a microsite, Facebook game, and online marketing campaign, which will promote the film ... Willows, Pizza Hut chief marketing officer, said: "We have created a range of new pizzas to promote our ...

Daniele Tranchini becomes chief executive of Publicis Italy

s global communications. Previously, he was chief global sales and marketing officer of Italian ... need now is a professional to bring order and direction to our different businesses, grow digital ...

TripAdvisor launches online ad challenge

marketing online and providing an opportunity for a company to test an online creative advertising campaign ...

Maxus names Snowdon as worldwide marketing director

Maxus Worldwide has poached PHD's Helena Snowdon as its marketing director....In her new role, Snowdon will oversee all Maxus branding, marketing and communications efforts, both internally and externally. She will also work with the agency's worldwide business development ... was global marketing and communications director at PHD Group and had held business development roles ...

Ladbrokes kicks off World Cup with 'Get Carter' style ad

betting market and price or an introductory offer of Bet 5, get 25 free'. Ladbrokes is hoping to cash ... directed by Vaughan Arnell and the media was bought by Walker Media. ...

DDB scoops two golds at Clios

Its first gold was in the television/cinema/digital technique category for its direction on the Philips Cinema 21:9' ad for the brand's home cinema products. The second came in the interactive category for its Monopoly City Streets' campaign for the boardgame's owner, Hasbro. Other winners ...

23red poaches CHI director Tom Huxtable

LONDON - Integrated marketing agency 23red has poached CHI & Partners business director Tom...-Martini to handle Grey Goose Vodka's brand and relationship marketing, as well as additional work from the COI ...

The Work: Private View

wish the deathly portraits were less art directed and more brutal. I think they could have hit harder ... and change the fortunes of everyone involved. I hope the info wasn't left off because art direction may have ... Project: ITV1 HD channel launch Client: Rob Farmer, director of viewer marketing, ITV Brief: Launch ITV1 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.