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'Suck our guts out' Frubes ad escapes ASA ban

Frubes characters, and was not directed at anyone. The advertising watchdog considered that although ...

Aviva appoints Bray Leino to B2B account

Aviva has consolidated its UK business-to business-marketing duties with Bray Leino after a review...The Mission Marketing Group-owned agency's London office will manage B2B communications across all ... is understood to have retained a place on Aviva's marketing roster. Aviva started the review in January ... . Anne Filatotchev, UK marketing director at Aviva, said: "Moving to a single B2B agency will help us ...

WPP buys into digital data agency Predictys SAS

WPP-owned database marketing company KBM Group has acquired a majority stake in France...with direct marketing services. Predictys' revenues for the year ended 31 December were 3.36m ( 2.68m ...

National Trust launches Wallace and Gromit ads

of the video directs people to a microsite where viewers can learn more about the Jubilee tea parties ... to embrace new audiences and prove its properties are aimed at everyone. Cat Weaver, senior marketing ...

Plusnet airs light-hearted manifesto ad

London and will run on the channel until mid-July. Nick Rawlings, commercial and marketing director ...

Kellogg's Rice Krispies Squares launches 3D ad

like a no brainer." The ad was directed by Marcus Chaloner and the copywriters working ...

Mindshare retains Unilever media buying in the US

-buying business as part of an ongoing market-by-market review....and Russia. While the market-by-market buying review could last to the end of the year, separate pitches ... decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...

Missing People asks viewers to pick up the phone

and creative director Nick Allsop. The production company was Somesuch Co and the ad was directed by Ben ...

Co-op appoints Leo Burnett to £50m ad account

and John Lewis marketer Gill Barr as its group marketing director. Leo Burnett was unavailable ...

AA argues against alcohol ad ban

The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people. Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.