30 May 2012
| by John Reynolds
Frubes characters, and was not directed at anyone.
The advertising watchdog considered that although ...
29 May 2012
| by Daniel Farey-Jones
Aviva has consolidated its UK business-to business-marketing duties with Bray Leino after a review...The Mission Marketing Group-owned agency's London office will manage B2B communications across all ...
is understood to have retained a place on Aviva's marketing roster.
Aviva started the review in January ...
.
Anne Filatotchev, UK marketing director at Aviva, said: "Moving to a single B2B agency will help us ...
29 May 2012
| by Matthew Chapman
WPP-owned database marketing company KBM Group has acquired a majority stake in France...with direct marketing services.
Predictys' revenues for the year ended 31 December were 3.36m ( 2.68m ...
28 May 2012
| by Matthew Chapman
of the video directs people to a microsite where viewers can learn more about the Jubilee tea parties ...
to embrace new audiences and prove its properties are aimed at everyone.
Cat Weaver, senior marketing ...
28 May 2012
| by Sarah Shearman
London and will run on the channel until mid-July.
Nick Rawlings, commercial and marketing director ...
25 May 2012
| by John Reynolds
like a no brainer."
The ad was directed by Marcus Chaloner and the copywriters working ...
25 May 2012
| by Daniel Farey-Jones
-buying business as part of an ongoing market-by-market review....and Russia. While the market-by-market buying review could last to the end of the year, separate pitches ...
decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...
25 May 2012
| by Loulla-Mae Eleftheriou-Smith
and creative director Nick Allsop. The production company was Somesuch Co and the ad was directed by Ben ...
25 May 2012
| by Sara Kimberley
and John Lewis marketer Gill Barr as its group marketing director.
Leo Burnett was unavailable ...
24 May 2012
| by Our Parliamentary correspondent
The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people.
Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...