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Missing People 'please turn your phone on' by BBH

A 90-second film, showing a missing boy attempting to make a phone call, was launched this week at a Downing Street reception hosted by the Home Secretary, Theresa May. It was written by Matthew Tassell, art directed by Emma Castagno and directed by Ben Strebel through Somesuch Co. ...

Aspire 'stories' by JWT London

direct marketing campaign to increase brand partnerships....The activity was created by JWT London and takes the form of illustrations that tell the true stories of people who have been helped by Aspire. The three executions run across e-mail and target marketers. The work was created by Craig Hunt and James Humphreys, and illustrated by Ryan Andrews, Paul ...

Cocaine Unwrapped 'you can't ignore what's under your nose' by Leo Burnett

The objective is to raise awareness among the British public of how cocaine consumption in the UK has been damaging South America. The work was created by Guy Moore and Tony Malcolm, and directed by Stink s Tomek Baginski and Rohan Blair-Mangat. ...

Corsodyl 'ignore' by Grey London

The ad aims to make the point that people do not ignore blood from other parts of the body and that bleeding gums could lead to gum disease and tooth loss. The TV ad will be supported by press, outdoor and digital display. It was written and art directed by Nick Rowland and directed by Ryan Hope through Blink. ...

NCDV 'drag him away' by JWT London

The digital outdoor ad shows a man shouting at a woman. Passers-by are encouraged to get involved by dragging the man to a different screen and away from the woman using their mobile phones. The work was created by Hugh Todd and Adam Scholes, and directed by Samuel Abrahams through Smuggler. ...

Every Mother Counts 'no Mother's Day' by CHI & Partners New York

In the film, celebrity mums including Turlington, Jennifer Connelly and Debra Messing encourage others to join in solidarity by "disappearing" on 13 May, US Mother s Day, by taking no phone calls, sending no e-mails, not engaging in social media and requesting no gifts. The spot was directed ...

BBC 'Torch relay' by RKCR/Y&R

The BBC has begun its London 2012 Olympic Games marketing with a campaign by Rainey Kelly Campbell...The ad uses animated dots to represent the individuals who will carry the Olympic Torch around the UK. It was created by Jules Chalkley and Nick Simons, animated by Sander Jones, Boris Kossmehl and Marie Verhoeven, and directed by Kristian Andrews through Red Bee Media and Studio AKA. ...

Cancer Research UK 'plain packaging' by AMV BBDO

and is accompanied by a press campaign. It was written by Mark Fairbanks and art directed by Thiago de Moraes. It was directed by Finn McGough through Rogue. ...

Steinway & Sons 'piano for peace' by DDB Tribal Düsseldorf

To commemorate the event, people can compose their own peace song on the site. On 26 March, the anniversary of the bed-in, the songs were played on a special-edition piano in the suite that Lennon and Ono stayed in. The work was written by Michael Schilling and Tobias Hecking, and art directed by Fabian ...

Breast Cancer Care 'pills' by M&C Saatchi

The ad, directed by Julia Fullerton-Batten, features a naked woman decorated in tablets. The tablets fall away one by one to reveal the woman behind it. It is also running on outdoor poster sites and at breastcancercare.org.uk/thewoman. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.