Super Bowl breaks US TV records
08 Feb 2011 | by Sara Kimberley
by Mother. Spots for Bud Light by DDB and Doritos by Goodby Silverstein were America's favourite ...
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Record number of Americans tune in to Super Bowl
07 Feb 2012 | by Daniel Farey-Jones
included Honda, Pepsi, Doritos, Chrysler and Samsung. Follow Daniel Farey-Jones on Twitter ...
Profile: A spirited defence
28 Sep 2010 | by Gemma Charles
at PepsiCo working in general management and marketing on everything from Doritos - overseeing its UK launch ...
PepsiCo hands $27m media duties to PHD in Australia
31 Aug 2010 | by Staff
The account win covers all PepsiCo brands in Australia, including Pepsi, Pepsi Max, Mountain Dew, Gatorade, Smith's, Doritos, Red Rock Deli, Grain Waves and Sekata. The appointment, which ousts incumbent Eighty K's, sees the OMG agency take charge of the media planning and buying for PepsiCo's brand ...
Press Lions Grand Prix winner disqualified
23 Jun 2010 | by Arif Durrani
two Bronze Lions for its Doritos campaign while JWT's Kleenex tissues campaign earned two Bronze Lions ...
Doritos shortlists 15 ads made by the public in UGC competition
02 Jun 2010 | by Ben Bold
Doritos has shortlisted 15 ads made by members of the public for its 'King of Ads' campaign after...to a panel of judges. With the help of Abbott Mead Vickers BBDO, Doritos asked budding directors to create and shoot a 29-second ad, using a competition toolkit available on the Doritos website ... for Hollyoaks. The videos are also now available to view on Dorito's website . In the order they appear ...
PepsiCo and AB InBev pool US media buying
06 Apr 2010 | by Daniel Farey-Jones
The pact agreed by the two companies in the US will see them co-ordinate their combined $1.15bn spend in an effort to secure better terms from media owners. Anheuser-Busch InBev owns Budweiser and Bud Light, while PepsiCo owns Pepsi, Gatorade, Tropicana, Doritos and snack brand Lay's. The former ...
Trading Places (26 Feb): This week's people moves in advertising, marketing and media
26 Feb 2010 | by Staff
will be responsible for the Sensations and Doritos brands, reporting to Greg Lyons . ( Marketing ) Media Paul ...
YouTube celebrates five years, but commercial success is yet to come
17 Feb 2010 | by Arif Durrani
Bowl ads for Doritos, Audi and Snickers dominated YouTube's top charts two weeks ago, averaging more ...
Super Bowl attracts record US TV audience
09 Feb 2010 | by Alex Brownsell
brands to advertise included Doritos, which ran four spots, Google, and Bud Light. In the UK, just 800 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
