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PepsiCo hands $27m media duties to PHD in Australia
31 Aug 2010 | by Staff
The account win covers all PepsiCo brands in Australia, including Pepsi, Pepsi Max, Mountain Dew, Gatorade, Smith's, Doritos, Red Rock Deli, Grain Waves and Sekata. The appointment, which ousts incumbent Eighty K's, sees the OMG agency take charge of the media planning and buying for PepsiCo's brand ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
