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This week, Campaign found itself getting involved with the judging for Doritos' latest user...stop-motion tale of aggression and retribution, only using a stuffed monkey with a taste for Doritos and dip. The plot sees the cheeky simian breaking a Dorito into pieces and feasting on its crispy goodness ... on the monkey, engulf him and tie him up in a Doritos bag. The ad ends just before he's chucked off a couch. ...
figure! On Doritos' new crowdsourcing campaign. Paul Tagent Nothing really new in this strategy ie ... is still considered fairly new. And powerful. The last time Doritos did this, it saw a considerable uplift in sales. And lots more fans of Doritos. Standard cynical comments from ad execs who still think old ...
themselves. Peter Charles, the marketing manager at Doritos, says: "This ensures that we control the tone ... specialist in one area." CLIENT - Peter Charles, marketing manager, Doritos "You can't just use a ...
such as Walkers' "do us a flavour" and Doritos' "free Doritos" have proved popular in the past ...
briefly for Campbell's before switching to PepsiCo to look after Doritos and to launch the premium ...
. Overall, I found the site a little slow and unsexy. Not what they were aiming for, I suspect. Doritos (2 ... promotional Doritos packs. It feels like an awful lot of effort for very little reward. The work has decent ... underwhelming. Finally, I get to take part in an interactive online adventure with Doritos (2) where I must ...
. DORITOS - DORITOS ID3 CREDITS Project: Doritos iD3 Clients: Pete Charles, marketing manager; Adam Warner, assistant brand manager, Doritos Brief: n/s Creative agency: Initials Creative director ... , Toby Cook Director: Lucas Howe Exposure: Online THE LOWDOWN Doritos has launched a mystery ...
DORITOS CAMPAIGN....The folks at Doritos have taken "inspiration" from their sister brand Walkers' "do us a flavour" campaign and are getting snack fans to guess the flavour of its latest product. Doritos is adding ... . The campaign, called iD3 and created by Initials, will launch on 21 July. If Doritos has half the success ...
For its next interactive campaign for Doritos, Abbott Mead Vickers BBDO has decided to bring...that the balls can travel at about 60 miles per hour. After signing up to the site, which can be found at www.doritos ...
Men's razors and tortilla chips are unlikely standard bearers for innovative brand communication. But their manufacturers, Wilkinson Sword and Doritos, are leading the way in creative consumer participation. Along with McDonald's, MasterCard, Westpac, T-Mobile and Sony Ericsson, both companies have invited consumers ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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