Sector Insight: Crisps and salty snacks
04 Apr 2012 | by Jane Bainbridge
Doritos - In 2011, sales of PepsiCo's tortilla chips range were up 17% on 2010 Seabrooks ...
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The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
', citing UK rapper Professor Green - who has deals with Puma, Doritos, ZTE and Huawei - as an example ...
Tyrrells to take on Doritos with launch of TorTyrrells
02 Apr 2012 | by John Reynolds
Tyrrells is to take on Doritos with the launch of a range of premium tortilla chips called...into popcorn. The tortilla chips market is currently dominated by Doritos. United Biscuits also had a ...
Chevrolet turns to crowd-sourcing for 2012 Super Bowl
22 Jun 2011 | by Noelle McElhatton
at the session to big applause from delegates. Doritos became the first brand to air a crowd-sourced ad during ...
Doritos releases game to boost sales of dips
13 Jun 2011 | by John Reynolds
PepsiCo-owned Doritos is launching an online game that challenges consumers to flick virtual chips...of Americans who buy Doritos also buy a dip, compared to one in 10 in the UK. The promotion will run across Dorito's variants including Lightly Salted, Hint of Lime, Tangy Cheese, Fajita, Cool Original and Chilli ...
Marketing Society Awards for Excellence 2011: Digitally led marketing
07 Jun 2011
by the phenomenal success of the campaign. Also shortlisted for Digitally led marketing: Doritos, King of ads ...
Innocent's Goyder jumps ship to Brand Development
05 May 2011 | by John Reynolds
such as Doritos and Walker Sensations. He is being replaced at Innocent internally by Iain Leopold, who joined ...
Digital Report: Social Commerce - Sound of the crowd
27 Apr 2011 | by Trevor Clawson
special offers. Ben Jerry's, Doritos and Campbell's Soup were among the first brands to sign up. ...
The Revolution Awards 2011 - winners in full
15 Apr 2011 | by Andrew McCormick
the most effective work across all of the categories, went to Doritos and AMV BBDO for Doritos Late Night, which involved a specially-commissioned 360 degree YouTube music video. Sales of Dorito's rocketed as a ... Cowdry, marketing director, O2. Agency of the year Saint@RKCR/Y R. Grand Prix Doritos ...
2011 Marketing Society Awards for Excellence: the shortlist
05 Apr 2011 | by Staff
's on Everyone's Lips MEC Pepsico Doritos - King of Ads Pepsico Doritos - Late Night Skittles ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
