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Record number of Americans tune in to Super Bowl

included Honda, Pepsi, Doritos, Chrysler and Samsung. Follow Daniel Farey-Jones on Twitter ...

PepsiCo and AB InBev pool US media buying

The pact agreed by the two companies in the US will see them co-ordinate their combined $1.15bn spend in an effort to secure better terms from media owners. Anheuser-Busch InBev owns Budweiser and Bud Light, while PepsiCo owns Pepsi, Gatorade, Tropicana, Doritos and snack brand Lay's. The former ...

Sporting events like the Super Bowl buck the trend of fragmentation

-Cola, Dockers, Doritos, Honda, Hyundai, Intel, Mars' Snickers, Unilever's Dove Men and Volkswagen. "The growth ...

Consumer involvement is good way to unite people and brands

then and there? This happened to me last month when I caught sight of a poster for the Doritos promotion "Doritos...-released episodes by entering the code on the limited edition packs. Doritos explains the idea in full at its website www.id3.doritos.co.uk. Doritos was one of the pioneers of user-generated content on a major scale ... to guess the author - the ideas are endless. If Doritos' user-generated content strategy allowed consumers ...

Free Media: Planning for the free world

for Doritos. Consumers were invited to create their own ads and then vote for the winning entry, with the ad ...

Word of Mouth: Celebrity brands in social media

.g. Doritos, Dove, Barclays) brands are continuing to let their consumers define what they stand for ...

OMD UK digital head moves to Beijing

. OMD Digital has also increased its offering to service a number of clients including Vodafone, Doritos ...

Media Week Awards 2008

Foods Doritos Profero Halifax The Sun Expat ...

Media Week Awards 2008

Doritos Bronze Goodstuff Ann Summers Rampant Rabbit: The Wave Shortlist Mindshare Unilever PG Tips ...

 

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