Click 
to remove filters
Challenge: Research in 2007 highlighted that Doritos' 18 to 24 target audience felt the brand had...enabled them to make the ad and gave them the tools to champion the idea among our wider Doritos audience ... Doritos' communications should be like. Activity First, we used creative press, direct marketing ... and participation levels went through the roof. Across Facebook, Yahoo, MSN and mobile platforms, the Doritos ...
/online - Doritos' user-generated ad Big brands, traditionally reliant on TV advertising, are finding it harder to reach their target audience of young adults. Crisp brand Doritos tackled this dilemma by embarking on a ... ". The campaign promoted a competition asking consumers to create their own Doritos ad, with the winner's ad being ...
MindShare for Unilever OMD UK for Walkers Snack Foods, Doritos 'Team4' (Michaelides Bednash, OMD, 4 ... UK for Walkers Snack Foods, Doritos Profero for Halifax Collaboration Carat and RSVP for Nivea ...
LONDON - Doritos is to sponsor the 'You make it, we play it' promotion on Bauer's mobile UGC...The maker of tortilla chips is investing 2.5m in the promotion, which invites consumers to play a part in selecting the next Doritos TV ad. The campaign will launch online, followed by activity across TV and mobile, with Doritos using a mobile WAP platform for the first time. The focus of the mobile ...
Playlist. Earlier this week, partnerships with brands such as Sony and Doritos were announced for The Gap ...
. In a separate development, brands including Sony PSP, Doritos and the Royal Air Force have signed up to sponsor Bebo s The Gap Year. Acuvue, Canon, Doritos, STA Travel, Tourism Australia and Trident have also ...
have a go, then someone with talent is bound to succeed. Doritos Superbowl ad this year was the winner ...
's Super Bowl, traditionally the most expensive slots on US TV. Snack brand Doritos invited consumers ...
giant Frito Lay as part of a nationwide campaign to promote Doritos in Canada. Limone Media worked ... to input PINs found on Doritos scratch cards to learn if they are a lucky prize winner. The site is acting ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
