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Sector Insight: Crisps and salty snacks

Doritos - In 2011, sales of PepsiCo's tortilla chips range were up 17% on 2010 Seabrooks ...

Tyrrells to take on Doritos with launch of TorTyrrells

Tyrrells is to take on Doritos with the launch of a range of premium tortilla chips called...into popcorn. The tortilla chips market is currently dominated by Doritos. United Biscuits also had a ...

When it's crunch-time, this client trusts his gut

. Since then, an ongoing programme of reformulating its product portfolio - including Doritos, Quavers ... . "At the same time, Doritos, on which we'd not been spending much above the line (mainly because we ...

Private View: Dave Buonaguidi and Michael Rebelo

Work from Virgin Media, BBC Radio 2, Pringles, Doritos, Coors Light and Stella Artois Cidre....bloke and I love football and analogies. I thank you. Doritos has created a two-minute film ... every DJ and artiste on its books. On the other, Doritos, Stella Artois and Pringles all employ ... will like it. Esteban Ortega is "the man", in the latest Doritos film. He is the 1969 "El Flicko ...

Doritos 'dip desperado' by AMV BBDO

Doritos, the Walkers brand, has launched a new campaign by Abbot Mead Vickers BBDO based around...wasting Doritos in the process, by playing a free game through Facebook, Android or iPhone apps available at http://www.doritos.co.uk/index.html . It was written by Paul Knott and Prabhu Wignarajah and the art ...

Doritos releases game to boost sales of dips

PepsiCo-owned Doritos is launching an online game that challenges consumers to flick virtual chips...of Americans who buy Doritos also buy a dip, compared to one in 10 in the UK. The promotion will run across Dorito's variants including Lightly Salted, Hint of Lime, Tangy Cheese, Fajita, Cool Original and Chilli ...

Marketing Society Awards for Excellence 2011: Digitally led marketing

by the phenomenal success of the campaign. Also shortlisted for Digitally led marketing: Doritos, King of ads ...

Innocent's Goyder jumps ship to Brand Development

such as Doritos and Walker Sensations. He is being replaced at Innocent internally by Iain Leopold, who joined ...

Sector Insight: Crisps and salty snacks

. PepsiCo dominates the sector with brands including Walkers, Doritos and Monster Munch. Walkers remains ...

Close-Up 1: Who grabbed Super Bowl chance and ran with it

: Budweiser, Pepsi, Coca-Cola, Doritos, numerous automotive brands and a smattering of technology. So, what ... , got lost in the clutter. And then there's the consumer-generated ads, such as those from Doritos ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.