Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
, including Dove, up 23% to $4.7bn and Burberry, up 21% to $4bn. Tim Wragg, European CEO at Millward Brown ...
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Dove seeks 'brand love' with strategic shift to Facebook
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views...Fernando Machado, global brand development vice-president, Dove Skin, said the social ... think advertising on Facebook doesn t pay back, but for Dove, this is the right thing to do." The company has rolled out a "Dove ad makeover" Facebook app in the UK after it tested well in Brazil ...
How social media is removing the barriers between corporate and consumer brands
14 May 2012 | by Cathal Smyth
There may be some debate about the value of a Facebook fan to Dove, Guinness or Next, but most marketers accept that digital relationship building for brands is now essential to sales and marketing. It may surprise some to know, however, that consumers are of their own volition engaging ...
Sector Insight: soap, bath and shower
09 May 2012 | by Jane Bainbridge
strategies for Dove, Vaseline, Radox, Lynx and Dove Men+Care. He started his Unilever career as a graduate ...
BA unveils plans for giant screen in Olympic Park
04 May 2012 | by Loulla-Mae Eleftheriou-Smith
in the lead-up to the Olympics includes the unveiling of a 'Dove' aircraft, created as part o f the brand ...
Welsh rugby stars soften up with Dove Men+Care partnership
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
Unilever's Dove Men+Care grooming brand has signed a title sponsorship deal with the Welsh Rugby...The sponsorship deal is an extension of Dove Men+Care's previous sponsorship of the Welsh Rugby Union's 2011 summer series of matches. No financial details of the deal have been disclosed. The Dove ... its Dove Men+Care range in 2010, supported by a major brand campaign using the strapline, "Isn ...
Unilever to mark sustainability efforts through corporate campaign
25 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
range, across brands such as Ben Jerrys, Lynx, Dove and Sure. Unilever began using its corporate ...
Dove wins at inaugural Body Confidence awards
24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Dove, the Unilever-owned personal care brand, has won the best campaign accolade at the inaugural...The Campaign for Body Confidence was set up in March last year by Jo Swinson MP and Lynne Featherstone MP, following the success of their Real Women campaign, which calls for the ban on airbrushing in advertising. Dove's winning 1.6m campaign, created by Ogilvy Mather, launched in March and promises ...
Hit or Miss? British Airways launches airplane-themed pop-up restaurant
05 Apr 2012
Developed by Cake, the restaurant is part of the carrier's 'Great Britons' campaign, which has also seen BA create dove-themed Olympic planes. Under the campaign, hundreds of free flights were offered to promote British talent in fields such as art and design and sport. How I see ...
BA unveils Olympic Dove plane livery
03 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
British Airways has revealed the design of its Dove aircraft, commissioned to celebrate the London...BA's Great Britons Programme has signed up British celebrities Heston Blumenthal, Richard E Grant and Tracey Emin to act as mentors in a series of projects. The Dove has been designed by Pascal Anson ... for the dove's beak, the fuselage and wings for the bird's main body and the tailfin for the tail feathers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
