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The Dove 'Onslaught' campaign is great....This latest push is based on a Dove 'self-esteem fund', which encourages dialogue between mothers and daughters about the horrors of the appearance-obsessed culture we live in. (I've been telling people I'm beautiful for years and still no one believes me.) What I like about it is that it's not just a ...
Clare Dove has quit as advertising boss at Mirror Group Newspapers, after just 14 months in the job....Daily and Sunday Mirror-owner Trinity Mirror confirmed today Dove would be leaving MGN, just weeks ... group ad director would quit. Dove’s departure follows a major medical operation she went through at the end of last year. Trinity Mirror said Dove had left “to pursue other interests” and the departure ...
A spoof viral ad, which combines ad campaigns for Unilever's Lynx and Dove brands, criticises...The spoof, created by a consumer known as Rye Clifton, takes footage from 'Onslaught', a viral from Dove's Real Beauty campaign encouraging parents to protect their children from negative images in the beauty industry. It amalgamates this with a tongue-in-cheek, but overtly sexist ad for Lynx, also known ...
Through its 'Real Beauty' campaign, Dove has achieved that rarest of things, promoting the brand...Dove recently created a micro series, Fresh Takes, on MTV US, starring Alicia Keys. To take it one step further, the brand has just launched its own channel to stream episodes of the series, other Dove ... consider. Using MTV to drive fame and scale for Fresh Takes and then housing it within the Dove website ...
, apparently. You can't have missed her. She's certainly the biggest star of the ad campaign for Dove's new ... to demonstrate Dove's, ahem, "nourishing and effective combination of moisturisers and seaweed extracts ... , smiley happy people and, Goddamit, I want some Dove Firming Gel. But, but, but. OK, maybe I'm being a ...
it was refreshing to see Dove step into the fray with a great example of how it should be done. Its one-minute, made ... are manifold: it is insightful, engaging, credible and true to the Dove brand. Not only does it raise awareness ...
Is nowhere sacred? Those previously, solitary and seated moments in a girl s life are now going to be shared by all manner of advertisers promoting their wares. Well, in the figurative sense at least. The most recent advertiser to enter our loo cubicles is Elida Faberge with its Dove deodorant. Part ...
Clare Dove, ex-ad director at Mirror Group Newspapers, has resurfaced after a period away from...Vic and the Savoy Group. Dove’s return to the magazine world ends a turbulent period following her ... at Trinity Mirror as chief executive in early 2003, Dove filled the gap left behind after the departure of Neil Hurman, who has since re-appeared at Manning Gottlieb OMD’s The Source. However, Dove left ...
Following on from the Dove real beauty campaign comes ProAge, Dove's latest product range which is designed for mature skin but not meant to turn back the years. Through both its advertising and product ... . It features mature older women in classic Dove style, demurely covering their naked bodies with arms, legs ...
This Canadian ad, called "evolution" and created by Ogilvy Toronto, for Unilever's Dove ad continues the theme of using real women by showing how most cosmetics advertising use make-up, lighting ... our perception of beauty is distorted. Take part in the Dove Beauty Workshop for Girls." ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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