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Mindshare retains Unilever media buying in the US

The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ...

Mindshare prepares for battle as Unilever calls £3bn global media review

and China. The group's international portfolio of brands includes Knorr, Hellmann s, Lipton, Dove ...

More Th>n hires Capital One marketer Dominic Grounsell

series of positions at Unilever, including brand manager for Dove and Lux. More Th n is gearing up ...

Razorfish wins two global Unilever accounts

brands Surf detergent and Dove haircare, after separate pitches....Dove hand and body range, to promote the new range across Europe . ...

Inferno lands Dove Spa creative brief

Dove Spa, part of the Unilever Ventures group, has appointed Inferno as its lead advertising agency....after a competitive pitch. The agency will be responsible for Dove Spa's first-ever campaign, due ... Dove Spa product range, available in-store or through Dove Spa's e-commerce site, and will be involved in plans to refurbish and design the spas. Dove Spa was launched to capitalise on the mass-market appeal ...

Dove Deodorant hands global digital account to EHS 4D

Unilever has appointed Havas' EHS 4D to handle global digital activity across the Dove Deodorant.... In 2007, Dove was reported to have consolidated its global digital creative into OgilvyOne but it has ... . EHS 4D starts work with immediate effect and will be responsible for shaping Dove Deodorant s online ... . Dove's relationship with ad agency Ogilvy Mather and media agency Mindshare are unaffected ...

Unilever makes £2.3bn swoop on personal care brands

brands like Dove, Clear and Sunsilk in hair care and Pond's and Vaseline in skin care, and will help ...

Channel 4 seeks income from beauty and style portal

. Brands that can be purchased on the 4Beauty site include Chanel, Dove and L Oreal. The service is managed ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.