22 May 2012
| by Loulla-Mae Eleftheriou-Smith
Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views...Fernando Machado, global brand development vice-president, Dove Skin, said the social ...
think advertising on Facebook doesn t pay back, but for Dove, this is the right thing to do."
The company has rolled out a "Dove ad makeover" Facebook app in the UK after it tested well in Brazil ...
02 May 2012
| by Loulla-Mae Eleftheriou-Smith
Unilever's Dove Men+Care grooming brand has signed a title sponsorship deal with the Welsh Rugby...The sponsorship deal is an extension of Dove Men+Care's previous sponsorship of the Welsh Rugby Union's 2011 summer series of matches. No financial details of the deal have been disclosed.
The Dove ...
its Dove Men+Care range in 2010, supported by a major brand campaign using the strapline, "Isn ...
24 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
Dove, the Unilever-owned personal care brand, has won the best campaign accolade at the inaugural...The Campaign for Body Confidence was set up in March last year by Jo Swinson MP and Lynne Featherstone MP, following the success of their Real Women campaign, which calls for the ban on airbrushing in advertising.
Dove's winning 1.6m campaign, created by Ogilvy Mather, launched in March and promises ...
03 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
British Airways has revealed the design of its Dove aircraft, commissioned to celebrate the London...BA's Great Britons Programme has signed up British celebrities Heston Blumenthal, Richard E Grant and Tracey Emin to act as mentors in a series of projects.
The Dove has been designed by Pascal Anson ...
for the dove's beak, the fuselage and wings for the bird's main body and the tailfin for the tail feathers ...
23 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
Dove, the Unilever-owned skin care brand, is launching its latest self-esteem initiative tomorrow...difference. Dove brings self-esteem education to girls".
Ali Fisher, brand manager of Dove Skin, Unilever UK, said the brand hoped to create a "step change" with the new campaign.
She said: "At Dove, we ...
positive relationship with their bodies."
The 2012 Dove self-esteem programme aims to tackle women ...
29 Feb 2012
| by Sarah Shearman
Dove, Burberry and Manchester United Football Club are among the first UK brands to launch...also rolled out tools for brands to help with page admin and logging activity.
Dove has "curated ...
14 Feb 2012
| by Sara Kimberley
1. Dove by Billington Cartmell
Dove has posted daily questions, including, "What makes you feel beautiful?", on JCDecaux's large-format Transvision screen in the station, which has an estimated ...
:
Dove
Heinenken
Skyn Condoms
Gu
BT
M S
Samsung Electronics
Women ...
13 Feb 2012
| by Sarah Shearman
Dove, the Unilever-owned beauty brand, has rolled out a screen in London's Victoria station, which...From today (13 February), Dove will post a daily question, including, "What makes you feel ...
.
There will also be a team of Dove brand ambassadors at the station, sharing gifts related to the question ...
your Valentine?", while the Dove team will be handing out white tulips to commuters to share ...
18 Jan 2012
| by Loulla-Mae Eleftheriou-Smith
Dove has replaced Nokia in the top 20, according to the annual YouGov BrandIndex league table....is Unilever-owned Dove, replacing Nokia, which had a difficult 2011 as its mobile phones were hit by the increasing usage of Apple and Google-Android smart phones.
YouGov attributed Dove's performance to the on ...
18 Jan 2012
| by Loulla-Mae Eleftheriou-Smith
British Airways is planning to decorate a number of its aircraft to look like doves in celebration....
According to BA, it used to be a tradition to set doves free during the Games. ...
