Think BR: The new language of consumerism
20 Mar 2012 | by Jackie Hughes
. Similarly global campaigns like Persil/Omo's Dirt is Good or Dove's Campaign for Real Beauty give people a ...
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How social media is removing the barriers between corporate and consumer brands
14 May 2012 | by Cathal Smyth
There may be some debate about the value of a Facebook fan to Dove, Guinness or Next, but most marketers accept that digital relationship building for brands is now essential to sales and marketing. It may surprise some to know, however, that consumers are of their own volition engaging ...
Think BR: Why we are all so over Innocent
20 Feb 2012 | by Ben Branson
of quality confectionary for monsters. Subvert - brands like Mini and Dove challenge convention (car ...
Think BR: Brands that grow businesses
13 Feb 2012 | by Anastasia Kourovskaia
Diesel, youth- targeted fashion apparel and accessories Discovery Communications, media Dove ...
Trading places: this week's people moves
13 Jan 2012 | by Sara Kimberley
) Digital agency Steak has appointed Charly Dove as its new marketing and new business director. Dove ...
The Art of Unlearning
07 Sep 2011 | by Charles Vallance, Founding Partner, VCCP
. Whether it s IdeaStorm from Dell, Dove s Campaign for Real Beauty, Do Us a Flavour or Aleksandr ... . Whether it s IdeaStorm from Dell, Dove s Campaign for Real Beauty, Do Us a Flavour or Aleksandr ... . Whether it s IdeaStorm from Dell, Dove s Campaign for Real Beauty, Do Us a Flavour or Aleksandr ...
Understanding social media curators
13 Jul 2011 | by Emily Hunt and Richard Bussy
turns them off. A Curator for Dove is very unlikely to be a Curator for Lynx. Dove s and Lynx ...
Ford pulls News of the World advertising following Milly Dowler allegations
05 Jul 2011 | by Ben Bold
and Dove. At the time of writing a number advertisers responded to calls made by Brand Republic Ford ...
AOP SUMMIT 2010: Unilever marketer sets out consumer media manifesto
15 Oct 2010 | by Daniel Farey-Jones
phone which is pre-loaded with recipes and a Dove product extension in the US, Dove Go Fresh, which ...
CREATIVE STRATEGY: Microsoft's new campaign - a model of how not to
23 Sep 2010 | by Simon Kershaw
multi-faceted, worldwide campaign. Its popularity among women is reflected in how fast Dove products ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
