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The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ...
Dove, the Unilever-owned personal care brand, has won the best campaign accolade at the inaugural...The Campaign for Body Confidence was set up in March last year by Jo Swinson MP and Lynne Featherstone MP, following the success of their Real Women campaign, which calls for the ban on airbrushing in advertising. Dove's winning 1.6m campaign, created by Ogilvy Mather, launched in March and promises ...
%) The agency picked up 17 new clients including Dove, Whitbread and E.ON, and won 23 out of a whopping 32 ...
Dove, the Unilever-owned skin care brand, is launching its latest self-esteem initiative tomorrow...difference. Dove brings self-esteem education to girls". Ali Fisher, brand manager of Dove Skin, Unilever UK, said the brand hoped to create a "step change" with the new campaign. She said: "At Dove, we ... positive relationship with their bodies." The 2012 Dove self-esteem programme aims to tackle women ...
digital account for Unilever's Dove deodorant portfolio, Philips media in North and Latin America ...
1. Dove by Billington Cartmell Dove has posted daily questions, including, "What makes you feel beautiful?", on JCDecaux's large-format Transvision screen in the station, which has an estimated ... : Dove Heinenken Skyn Condoms Gu BT M S Samsung Electronics Women ...
4.Gu The full list: Dove Heinenken Skyn Condoms Gu BT M S Samsung Electronics Women's Aid Foxy Bingo Samsung Galaxy Note ...
3. Skyn by Blac The poster and online campaign features the strapline, "changes everything". The campaign created by Blac will also feature a laser show set to light up the night's sky on Valentine's over Battersea Power Station. The full list: Dove Heineken Skyn Condoms Gu BT ...
5. BT, created in-house The public are invited to send messages of love to livesites@bt.com, tweet them with the hashtag #loveisallaround or text the word love and a 120-character message to a designated number. The full list: Dove Heinenken Skyn Condoms Gu BT M ...
10. Samsung Galaxy Note by Protein Networks Individuals are able to create their own personalised Love Note on Samsung Note's website, which can be shared via Facebook, Twitter. A promotional film will also be seeded globally. The full list: Dove Heinenken Skyn Condoms ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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