28 May 2012
| by Loulla-Mae Eleftheriou-Smith
vice-president for Dove Skin, Fernando Machado, told Marketing that the company was switching its ...
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views...Fernando Machado, global brand development vice-president, Dove Skin, said the social ...
think advertising on Facebook doesn t pay back, but for Dove, this is the right thing to do."
The company has rolled out a "Dove ad makeover" Facebook app in the UK after it tested well in Brazil ...
22 May 2012
| by Daniel Farey-Jones
, including Dove, up 23% to $4.7bn and Burberry, up 21% to $4bn.
Tim Wragg, European CEO at Millward Brown ...
09 May 2012
| by Jane Bainbridge
strategies for Dove, Vaseline, Radox, Lynx and Dove Men+Care. He started his Unilever career as a graduate ...
04 May 2012
| by Loulla-Mae Eleftheriou-Smith
in the lead-up to the Olympics includes the unveiling of a 'Dove' aircraft, created as part o f the brand ...
02 May 2012
| by Loulla-Mae Eleftheriou-Smith
Unilever's Dove Men+Care grooming brand has signed a title sponsorship deal with the Welsh Rugby...The sponsorship deal is an extension of Dove Men+Care's previous sponsorship of the Welsh Rugby Union's 2011 summer series of matches. No financial details of the deal have been disclosed.
The Dove ...
its Dove Men+Care range in 2010, supported by a major brand campaign using the strapline, "Isn ...
25 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
range, across brands such as Ben Jerrys, Lynx, Dove and Sure.
Unilever began using its corporate ...
03 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
British Airways has revealed the design of its Dove aircraft, commissioned to celebrate the London...BA's Great Britons Programme has signed up British celebrities Heston Blumenthal, Richard E Grant and Tracey Emin to act as mentors in a series of projects.
The Dove has been designed by Pascal Anson ...
for the dove's beak, the fuselage and wings for the bird's main body and the tailfin for the tail feathers ...
07 Mar 2012
| by Helen Edwards, PPA, Business columnist of the year
groundbreaking marketing strategy, as Silvia Lagnado famously did for Unilever's Dove, with the 'Campaign ...
29 Feb 2012
| by Sarah Shearman
Dove, Burberry and Manchester United Football Club are among the first UK brands to launch...also rolled out tools for brands to help with page admin and logging activity.
Dove has "curated ...