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Creativity in numbers

inspired by 13 of its global brands: Lynx, Ben Jerry's, Close Up, Dove deodorant, Wall's ice cream, Knorr ...

The week in marketing

in 1994. Watch the viral at marketingmagazine.co.uk - Dove in deo activity Dove is to run digital ... is aiming to encourage people to try Dove Invisible Dry with a global campaign called 'the Inside Out ... their tops inside-out to see that the deodorant leaves no white marks. Dove also plans to run a recommend ...

Marketing Mole: Name that brand

. Last week's winner was Igor Skokan of BrandScience, in London, who correctly identified Dove ...

Vidler handed top role at EMI Music

Music's stable of artists includes Lily Allen, Coldplay, Doves, Massive Attack and Kylie Minogue ...

Brand Health Check: Nestle Heaven

such as Dove and Burger King for guidance. Press and outdoor are the competition's home turf; 368,000 would ...

Bartle Bogle Hegarty dominates IPA Effectiveness Awards

-owned Dove, and MCBD for Waitrose. The full list of winners at the IPA Effectiveness Award ceremony are ... for Dove, Unilever MediaCom and M C Saatchi for Lucozade Sport, GSK Ogilvy Mather Vietnam, Public ...

Careers: Brand manager of the week - Katie McDermott, Brand manager, Krispy Kreme UK

at the till and continue chatting. - Which ad campaign do you wish you'd commissioned? Dove's 'Campaign ...

Brand Health Check: Olay

at Hooper Galton, who worked on Dove's 'Real women' campaign while at Ogilvy, and Kate Waddell, Dragon ... -style 'cosmetic beauty at any cost', hardcore wrinkle-fighting challenge. The two seem to be in conflict. Dove ...

Dove backs Classic FM Live

LONDON - Unilever beauty brand Dove Pro-Age is sponsoring tonight's Classic FM concert at London...In addition to branding and sampling opportunities at the event, Dove Pro-Age will also sponsor the concert broadcast on Friday 7 November and associated online and on-air activity. Classic FM Live ... : 'Incorporating online and on-air activity, the deal gives Dove Pro-Age unrivalled exposure to a key demographic.' ...

Biggest brands: Top 10 brands by product category 2008

male-grooming brand owes much to its tongue-in-cheek advertising. While Dove grew sales by 8 ... -120 18 6 Dove (total) 125-130 120-125 8 7 Johnson's (total) 125-130 130-135 -5 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.