Consumer insight: what marketers need to know about the New Type A woman
28 Feb 2012 | by Nicola Clark
manager for Dove Hair at Unilever UK and Ireland, says that this group of women is redefining what ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
, including Dove, up 23% to $4.7bn and Burberry, up 21% to $4bn. Tim Wragg, European CEO at Millward Brown ...
Think BR: Why we are all so over Innocent
20 Feb 2012 | by Ben Branson
of quality confectionary for monsters. Subvert - brands like Mini and Dove challenge convention (car ...
Think BR: Brands that grow businesses
13 Feb 2012 | by Anastasia Kourovskaia
Diesel, youth- targeted fashion apparel and accessories Discovery Communications, media Dove ...
Social video explodes as brands 'become friends' with consumers
20 Dec 2011 | by Gemma Charles
Since 2006, when the most-shared video was Unilever's 'Dove Evolution', there has been a 20-fold increase in the sharing of branded content. Even over the last year, the increase is significant. In 2010, the top 20 most-shared videos generated five million shares (5,302,340) and 205,850,936 views. In 2011 ...
Technology creates a whole new ball game for sports marketing
09 Dec 2011 | by John Reynolds
footage, directional signage and brand advertising. Dove, Investec and Fiat are among the brands ...
Male grooming: time to bust the stereotypes?
26 Aug 2011 | by Alex Brownsell and Nicola Clark
tone - and winning hordes of fans on Facebook and Twitter. Last year's campaign for Dove Men ...
Do consumers want 'real women' in ads instead of aspirational images? The Marketing Society Forum -
10 Aug 2011 | by Staff
. Hence the success of the Dove and Procter Gamble 'Proud sponsor of mums' campaigns. So, for some ...
Daryl Fielding, Kraft Europe's VP marketing, on painful agency reviews, the Cadbury takeover, and Tony Blair's swearing
09 Aug 2011 | by Rachel Barnes
on hold. But the standout moment of her career is the creation of the Dove Campaign for real beauty ...
Revolting tactics: brands beware when tapping into social movements
15 Jun 2011 | by Gemma Charles
-inspired the 'Campaign for real beauty' for Dove, consumers online were quick to point out this was the same company ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
