School Reports 2011: Ogilvy & Mather Advertising
05 Sep 2011 | by Staff
(against pure-play digital agencies). We won three IPA Effectiveness awards and a Cannes silver for Dove ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
, including Dove, up 23% to $4.7bn and Burberry, up 21% to $4bn. Tim Wragg, European CEO at Millward Brown ...
Helen Edwards on Branding: Apple of their eye
29 Sep 2010 | by Helen Edwards
): Five years ago everyone wanted a counter-intuitive campaign like this. Dove was also a popular ...
Power 100: Next Generation
02 Jun 2010 | by Nicola Clark
.' Having joined the Unilever graduate scheme, he worked on a range of brands including Dove and Persil. A ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
the Dove brand into male grooming. The outcome of the recent launch - his biggest to date - will define ...
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
male-grooming brand owes much to its tongue-in-cheek advertising. While Dove grew sales by 8 ... -120 18 6 Dove (total) 125-130 120-125 8 7 Johnson's (total) 125-130 130-135 -5 ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
overseeing successful campaigns for brands such as Lynx and Dove on the personal-care side of the business ...
McDonald's tops hated brands poll, while Beckham and Katona most loathed celebs
13 May 2008 | by Nicola Clark
Dairy Milk 15 25 ITV 14.5 26 Dove 14.4 27 KFC 13.9 28 Manchester United 13.3 29 ... . Unilever s Dove, with its on-going Real Beauty campaign, topped the rankings as the most-loved beauty ... a range of organic beauty products, was the most-hated. Looking ahead, Dove has a tough job on its ...
Web lowers cost of brand-funded content but quality remains an issue
22 Apr 2008 | by Jeremy Lee
LONDON - The impending launch of a Dove-branded internet TV channel in the UK indicates.... Mark Eaves, managing director of PHD s branded-content division, Drum, agrees. Dove TV is another ... . For example, Unilever must be hoping that Dove TV, which will feature information based on the brand s Real ...
Thoroughly modern mothers
23 Oct 2007 | by Jane Bainbridge
of criticism in the Mumsnet research, with the exception of Dove. Its real beauty positioning and use ... , especially when they are pretending they are mothers . The common denominator between Boots and Dove ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
