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, including Dove, up 23% to $4.7bn and Burberry, up 21% to $4bn. Tim Wragg, European CEO at Millward Brown ...
Since 2006, when the most-shared video was Unilever's 'Dove Evolution', there has been a 20-fold increase in the sharing of branded content. Even over the last year, the increase is significant. In 2010, the top 20 most-shared videos generated five million shares (5,302,340) and 205,850,936 views. In 2011 ...
Koala Mazuma Mobile Post-Christmas 1 Ogilvy Mather Dove no white marks ...
. The honeymoon didn't last. Dove, Nivea, Boots, St Tropez and Superdrug all followed with their own launches. A ...
): Five years ago everyone wanted a counter-intuitive campaign like this. Dove was also a popular ...
.' Having joined the Unilever graduate scheme, he worked on a range of brands including Dove and Persil. A ...
the Dove brand into male grooming. The outcome of the recent launch - his biggest to date - will define ...
including Dove, Lynx and Persil. Known for giving his agencies free rein to come up with what can often ...
male-grooming brand owes much to its tongue-in-cheek advertising. While Dove grew sales by 8 ... -120 18 6 Dove (total) 125-130 120-125 8 7 Johnson's (total) 125-130 130-135 -5 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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