Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
, including Dove, up 23% to $4.7bn and Burberry, up 21% to $4bn. Tim Wragg, European CEO at Millward Brown ...
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Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ...
Think BR: Why we are all so over Innocent
20 Feb 2012 | by Ben Branson
of quality confectionary for monsters. Subvert - brands like Mini and Dove challenge convention (car ...
Think BR: Brands that grow businesses
13 Feb 2012 | by Anastasia Kourovskaia
Diesel, youth- targeted fashion apparel and accessories Discovery Communications, media Dove ...
Google ranked top brand and Dove enters top 20
18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Dove has replaced Nokia in the top 20, according to the annual YouGov BrandIndex league table....is Unilever-owned Dove, replacing Nokia, which had a difficult 2011 as its mobile phones were hit by the increasing usage of Apple and Google-Android smart phones. YouGov attributed Dove's performance to the on ...
Social video explodes as brands 'become friends' with consumers
20 Dec 2011 | by Gemma Charles
Since 2006, when the most-shared video was Unilever's 'Dove Evolution', there has been a 20-fold increase in the sharing of branded content. Even over the last year, the increase is significant. In 2010, the top 20 most-shared videos generated five million shares (5,302,340) and 205,850,936 views. In 2011 ...
Digital report: Ecommerce - The great ecommerce opportunity
11 Nov 2011 | by Adam Woods
ecommerce purchases through social media for brands as diverse as Magnum and Dove. For brands ...
Adwatch (Sept 14) - Top 20 recall: Lucozade
14 Sep 2011 | by Nigel Roberts, Creative director, Leagas Delaney
/ZenithOptimedia 29 7 ( ) Dove Deodorant Ogilvy Mather/Mindshare 28 8 ...
The Art of Unlearning
07 Sep 2011 | by Charles Vallance, Founding Partner, VCCP
. Whether it s IdeaStorm from Dell, Dove s Campaign for Real Beauty, Do Us a Flavour or Aleksandr ... . Whether it s IdeaStorm from Dell, Dove s Campaign for Real Beauty, Do Us a Flavour or Aleksandr ... . Whether it s IdeaStorm from Dell, Dove s Campaign for Real Beauty, Do Us a Flavour or Aleksandr ...
Daryl Fielding, Kraft Europe's VP marketing, on painful agency reviews, the Cadbury takeover, and Tony Blair's swearing
09 Aug 2011 | by Rachel Barnes
on hold. But the standout moment of her career is the creation of the Dove Campaign for real beauty ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
