20 Dec 2011
| by Gemma Charles
Since 2006, when the most-shared video was Unilever's 'Dove Evolution', there has been a 20-fold increase in the sharing of branded content. Even over the last year, the increase is significant. In 2010, the top 20 most-shared videos generated five million shares (5,302,340) and 205,850,936 views. In 2011 ...
30 Jun 2010
| by Gemma Charles
such as Dove, which has not been marketed on a green platform by owner Unilever, has scored so highly. The same ...
Waitrose
Dove
Boots
Ikea
Top brands by category
Personal Care Body Shop
Retail ...
26 May 2010
| by Nicola Clark
the Dove brand into male grooming. The outcome of the recent launch - his biggest to date - will define ...
04 Nov 2008
| by Alex Brownsell
-owned Dove, and MCBD for Waitrose. The full list of winners at the IPA Effectiveness Award ceremony are ...
for Dove, Unilever MediaCom and M C Saatchi for Lucozade Sport, GSK Ogilvy Mather Vietnam, Public ...
23 Sep 2008
| by Jane Simms
male-grooming brand owes much to its tongue-in-cheek advertising. While Dove grew sales by 8 ...
-120 18 6 Dove (total) 125-130 120-125 8 7 Johnson's (total) 125-130 130-135 -5 ...
01 Sep 2008
| by Stephen Foster
, as will long-time MPC dove David Blanchflower when the real committee meets. Blanchflower, who is based ...
01 Aug 2008
. This is juxtaposed with seemingly unconnected images such as
duelling fencers and a man releasing a dove ...
28 May 2008
| by Staff
overseeing successful campaigns for brands such as Lynx and Dove on the personal-care side of the business ...
09 May 2008
| by Claire Beale, claire.beale@haymarket.com
stunt, the campaign also included a viral ad spoofing the famous Dove
"onslaught" ad, except ...
02 May 2008
| by Nikki Sandison
The owner of brands including Dove, Persil and Flora said that it aims to have all of its palm oil certified by 2015. The announcement follows protests across Europe last month, when Greenpeace activists dressed as orang-utans demonstrated against the sourcing of Unilever s palm oil, an ingredient in food ...