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Apple cements most valuable brand status as UK's giants slide

, including Dove, up 23% to $4.7bn and Burberry, up 21% to $4bn. Tim Wragg, European CEO at Millward Brown ...

Google ranked top brand and Dove enters top 20

Dove has replaced Nokia in the top 20, according to the annual YouGov BrandIndex league table....is Unilever-owned Dove, replacing Nokia, which had a difficult 2011 as its mobile phones were hit by the increasing usage of Apple and Google-Android smart phones. YouGov attributed Dove's performance to the on ...

Social video explodes as brands 'become friends' with consumers

Since 2006, when the most-shared video was Unilever's 'Dove Evolution', there has been a 20-fold increase in the sharing of branded content. Even over the last year, the increase is significant. In 2010, the top 20 most-shared videos generated five million shares (5,302,340) and 205,850,936 views. In 2011 ...

Revolting tactics: brands beware when tapping into social movements

-inspired the 'Campaign for real beauty' for Dove, consumers online were quick to point out this was the same company ...

Marketing's Power 100

the Dove brand into male grooming. The outcome of the recent launch - his biggest to date - will define ...

Biggest brands: Top 10 brands by product category 2008

male-grooming brand owes much to its tongue-in-cheek advertising. While Dove grew sales by 8 ... -120 18 6 Dove (total) 125-130 120-125 8 7 Johnson's (total) 125-130 130-135 -5 ...

Conde Nast takes Post Office customer title brief

the main consumer division is the home of Vogue and Glamour. Clare Dove, publisher for the division ...

Labour's controversial anti-Howard posters worth £300k

it a star performer for the cash-strapped Labour Party. Dove came in a close second with its ads ... that featured "curvy" women rather than "stick-thin" stereotypes. Dove has now been applauded for including a 96 ... Ads that Make News for January 2005 1 Labour - Proposed posters accused of anti-Semitism 2 Dove ...

London commuters targeted with BA gift bag handouts

BA will use the opportunity to increase awareness of its sale fare to New York. London commuters will be presented with 100,000 of the gift bags on January 17 at gateways including Victoria and Waterloo stations. Brands 'n Hands has attracted partners including Avis, Boots, Nivea, InterContinental Hotels, Dove ...

Pepsi popstar 'gladiator' ads most written about in 2004

Kelly Campbell Roalfe/Y&R 9. Dove - Ogilvy & Mather 10. BT - Abbott Mead Vickers BBDO The survey ...

 

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