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vice-president for Dove Skin, Fernando Machado, told Marketing that the company was switching its ...
The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ...
Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views...Fernando Machado, global brand development vice-president, Dove Skin, said the social ... think advertising on Facebook doesn t pay back, but for Dove, this is the right thing to do." The company has rolled out a "Dove ad makeover" Facebook app in the UK after it tested well in Brazil ...
, including Dove, up 23% to $4.7bn and Burberry, up 21% to $4bn. Tim Wragg, European CEO at Millward Brown ...
There may be some debate about the value of a Facebook fan to Dove, Guinness or Next, but most marketers accept that digital relationship building for brands is now essential to sales and marketing. It may surprise some to know, however, that consumers are of their own volition engaging ...
strategies for Dove, Vaseline, Radox, Lynx and Dove Men+Care. He started his Unilever career as a graduate ...
in the lead-up to the Olympics includes the unveiling of a 'Dove' aircraft, created as part o f the brand ...
Unilever's Dove Men+Care grooming brand has signed a title sponsorship deal with the Welsh Rugby...The sponsorship deal is an extension of Dove Men+Care's previous sponsorship of the Welsh Rugby Union's 2011 summer series of matches. No financial details of the deal have been disclosed. The Dove ... its Dove Men+Care range in 2010, supported by a major brand campaign using the strapline, "Isn ...
range, across brands such as Ben Jerrys, Lynx, Dove and Sure. Unilever began using its corporate ...
Dove, the Unilever-owned personal care brand, has won the best campaign accolade at the inaugural...The Campaign for Body Confidence was set up in March last year by Jo Swinson MP and Lynne Featherstone MP, following the success of their Real Women campaign, which calls for the ban on airbrushing in advertising. Dove's winning 1.6m campaign, created by Ogilvy Mather, launched in March and promises ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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