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LONDON - Coca-Cola is taking its Dr Pepper brand into social media, using its "What's the worst...as brand content, and users will be invited to play the Dr Pepper Status Takeover challenge. Users who ... , with Dr Pepper re-running its 'Nurse' and 'Over-friendly father' spots. Coca-Cola has also agreed a three-year deal to sponsor the Tidal Wave ride at Thorpe Park theme park, introducing Dr Pepper branding ...
The business moves from WPP's Mediaedge:cia in New York, which contested it with two other IPG shops: The Martin Agency and Mullen. The Cadbury drinks brands include 7Up, Diet 7Up, Dr Pepper, Diet Dr Pepper, Sunkist, Snapple and Mott's. The Cadbury Schweppes win is Initiative's second major ...
WPP's Mediaedge:cia, the incumbent, will fight challenges from two Interpublic agencies - Initiative in New York and Mullen in Wenham, Massachusetts - and The Martin Agency in Richmond, Virginia. Cadbury's beverage brands include 7Up, Diet 7Up, Dr Pepper, Diet Dr Pepper, Snapple, Sunkist and Mott ...
with the appointment of Universal Studio Network's sponsorship director Marian Peppers as its head of commercial...Peppers will head up the strategic business marketing of the Capital Radio Group brands, which ... Performance as marketing product manager for music in October. Peppers will report to commercial marketing ... development director early last year. Peppers has more than 13 years' experience working with media owners ...
The Carbon Credit Agency has briefed Pepper Corporation to launch a website aimed at raising
LONDON - Hachette Filipacchi UK has appointed Manchester-based sales house The Pepper Group...of Hachette Filipacchi UK, said: "We've chosen the highly respected Pepper Group because of the company's vast experience of working with northern-based clients." The Pepper Group takes over the work for Red, Elle ... after two years. Howard Foster, managing director of The Pepper Group, said: "We are delighted ...
LOS ANGELES - US rock band Red Hot Chili Peppers are to sue cable station Showtime Networks.... Showtime Networks, which is owned by CBS, is now being sued by Red Hot Chili Peppers over the use ... associated in the mind of the consumer with Red Hot Chili Peppers. The band s lawyers also argue ... prior to the Red Hot Chili Peppers lawsuit. Anthony Kiedis, lead singer and frontman of Red Hot Chili ...
Ad Pepper UK beat three other online specialists to win the account and will begin work immediately. The agency's brief will be to ensure advertisers use the CosmoGirl! website in an interactive ... of CosmoGirl!, said: "The appointment of Ad Pepper takes the commercial development of CosmoGirl ...
The incumbent, Mediaedge:cia, has been invited to repitch for the business, which was worth $140 million last year, and covers on- and offline advertising. The brands involved in the brief include Dr Pepper, Snapple and Sunkist. The search is expected to be completed by the end of the year ...
Dre I ve got something to say: rap legend sells out to Dr Pepper ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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