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Coca-Cola GB has created a digital game for its Dr Pepper brand, challenging teens to become...Dr Pepper hub. Vizeum brokered the deal with MTV. This is the first digital activity Coca-Cola GB has featured for its Dr Pepper brand since it came under fire in July last year for a controversial Dr Pepper social media campaign , which resulted in a 14-year-old girl's status update being hijacked ...
for its Dr Pepper brand....The agency will now handle all of Dr Pepper's online marketing, as the brand increases its spend on digital. LMFM's first campaign for Dr Pepper, which will break later this year, will run across the brand ... was swapped for an old man. Coca-Cola has signalled its intention to increase advertising activity for Dr ...
LONDON - Coca-Cola has rolled out the next stage of its teen-focused brand campaign for Dr Pepper...the chance to win 1,000 if they allow Dr Pepper to take control of their status update. The updates ... . In March Dr Pepper began re-running its its 'Nurse' and 'Over-friendly father' spots and also launched a ...
LONDON - Coca-Cola is taking its Dr Pepper brand into social media, using its "What's the worst...as brand content, and users will be invited to play the Dr Pepper Status Takeover challenge. Users who ... , with Dr Pepper re-running its 'Nurse' and 'Over-friendly father' spots. Coca-Cola has also agreed a three-year deal to sponsor the Tidal Wave ride at Thorpe Park theme park, introducing Dr Pepper branding ...
Lean Mean Fighting Machine is in danger of losing the digital advertising accounts for Dr Pepper...Coca-Cola, owner of the Dr Pepper brand, launched the May promotion which resulted in a 14-year ... that the Dr Pepper promotion on Facebook posted an offensive status update. "We apologise for any offence ... ,000 if they allowed Dr Pepper to take control of their status updates. The updates were chosen at random from a ...
Dr Pepper is to market its on-pack American Pie II promotion to UK teenagers through a deal
Coca-Cola is reviewing its approach to digital marketing after a Facebook campaign for Dr Pepper...The campaign by Coca-Cola, which owns the Dr Pepper brand, resulted in a 14-year-old girl s status ... relationship with the agency. The spokeswoman added: 'It has been brought to our attention that the Dr Pepper promotion on Facebook posted an offensive status update. We apologise for any offence caused ...
The Co-op has joined O2's proximity marketing scheme 'You Are Here' and will offer bottles of Dr
The Carbon Credit Agency has briefed Pepper Corporation to launch a website aimed at raising
Ad Pepper UK beat three other online specialists to win the account and will begin work immediately. The agency's brief will be to ensure advertisers use the CosmoGirl! website in an interactive ... of CosmoGirl!, said: "The appointment of Ad Pepper takes the commercial development of CosmoGirl ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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