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Burson-Marsteller wins Dr Pepper

to promote its soft drinks brand Dr Pepper, as the brand seeks to compete in the increasingly competitive...to promote its soft drinks brand Dr Pepper, as the brand seeks to compete in the increasingly competitive ... sales of Dr Pepper among younger audiences. Its work will include promoting Dr Pepper in the teenage ... managing director David Brain will head the account, reporting to Dr Pepper marketing manager Peter ...

CAMPAIGNS: B-M puts the pop into Dr Pepper - Youth Marketing

Dr Pepper was invented in 1885, which makes it older than Coca-Cola....Dr Pepper was invented in 1885, which makes it older than Coca-Cola. The drink is a ... . Cadbury Schweppes bought the global Dr Pepper brand in 1995, and relaunched it in the UK in 1996. Since ... that once consumers have tasted Dr Pepper, repeat purchase is high. An integrated campaign has been ...

Dr Pepper to offer all Americans free can of fizzy pop

NEW YORK - Soft drinks brand Dr Pepper owes every person in the US a can of soda -- and all because...In March, Dr Pepper said that it would give every man, woman and child in the US a free can ... , by logging on to the Dr Pepper website and registering their details. They will then be sent a coupon for a free can, which they can redeem at any retailer that sells Dr Pepper. Tony Jacobs, vice president ...

Walker quits Shandwick for DR

. DR has also hired Taylor Woodrow media relations manager, Duncan Murray and ABC news producer Sarah...Shandwick Consultants, which was hit by the defection of five key staff last month, is losing another associate director. Julian Walker is moving to Dewe Rogerson as a director of its UK City team. DR has also hired Taylor Woodrow media relations manager, Duncan Murray and ABC news producer ...

Flack: The Week

thrown a hissy fit at Dr Pepper for failing to deliver a free can to everyone in the US to coincide ... happy to have the support of Dr Pepper' ... Finally, Carrot Pharma Recruitment has hit us with a big ...

Coke hires Jackie Cooper for Alive launch

JCPR has also won Oasis and Dr Pepper, bringing the number of brands it handles for Coke to seven. The others are new energy drink Burn, Fanta, Lilt and Sprite. Coke director of communications Andrew Coker ... for Dr Pepper, but there has been no activity on the brand since spring 2000. Coker was appointed ...

Dr Foster brings in ex-journalist

Dr Foster, the independent provider of research and information products to UK healthcare...Jennifer Taylor has joined from a deputy clinical features editor role at PRWeek sister title GP. She has also formerly worked at MedEconomics and Local Government Chronicle. Dr Foster wants to boost ... -Biscoe. Dr Foster continues to use Media Strategy for strategic comms advice and product launches. ...

Healthcare: At a glance - Dr Foster

Office. Tell me more Dr Foster was co-founded in 2000 by former Sunday Times news editor Tim Kelsey ... as well as commercial clients. Why should PROs be bothered? Because Dr Foster says it is keen ... . And who does PR for Dr Foster? The de facto PR head is Julian Tyndale-Biscoe, who is marketing ...

DR appointed to boost Somerfield in the City

spokesman said that the company had held a series of meetings with other agencies before appointing DR ...

STOP PRESS: Westminster Strategy wins DRS account

Westminster Strategy has won the six-month PR account for Data and Research Services. DRS...Westminster Strategy has won the six-month PR account for Data and Research Services. DRS is running the count for the London mayor and assembly elections in May. The six-strong WS team will be led by director David Fanthorpe, reporting to DRS marketing head Debbie Rofe. ...

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